youtube.com\/RAMRacefortheSeat<\/a> \u2013 from January 26 through February 6<\/p>\nRam is charging back into the NASCAR CRAFTSMAN Truck Series \u2014 the way that only Ram can. In partnership with Thrill Sports Productions, Ram is launching Race For The Seat, a bold new reality competition series that gives 15 aspiring drivers the chance of a lifetime: to earn a spot in one of five Ram 1500 race trucks on the Kaulig Racing team for the 2026 season.<\/p>\n
Over eight adrenaline-fueled episodes, contestants will go head-to-head on iconic tracks, including Virginia International Raceway and South Boston (Va.) Speedway. Viewers will get an inside look at the drivers\u2019 lives, their triumphs and setbacks, and the raw determination it takes to rise through the ranks of motorsports.<\/p>\n
\u201cRam is an iconic American brand, and I\u2019m excited to partner up with them for their new reality series,\u00a0Race for the Seat,\u201d said Dana White, UFC CEO.\u00a0\u201cThis reality show is all about finding up-and-coming drivers and giving them a massive platform. The best always rise to the top in this type of competition. We are going to find the next generation of superstars for the NASCAR truck series,\u201d added White.<\/p>\n
The series will feature unfiltered, behind-the-scenes commentary from UFC CEO Dana White, Ram CEO Tim Kuniskis and Kaulig Racing Team Owner Matt Kaulig \u2014 offering fans a rare look at the business, strategy, and heart of racing. Special guest appearances will add to drama both on and off the track.<\/p>\n
\u201cWe promised Ram would approach NASCAR differently \u2014 and Race For The Seat is proof. Sometimes raw talent isn\u2019t enough. Many successful careers start with an opportunity, a lucky break \u2014 or in my case, a good old-fashioned kick in the ass,\u201d said Tim Kuniskis, CEO of Ram.<\/p>\n
\u201cThere\u2019s no one better at building champions than Dana White, which puts this show \u2018in the draft\u2019 before it even begins. Among these competitors, talent is a given. What we\u2019re looking for is heart, hustle, attitude, and an insane drive to succeed \u2014 someone who lives our \u2018Last Tenth\u2019 culture. When a driver rises from a field of 15, it\u2019ll be their shot, their break \u2014 and knowing Dana, probably a few kicks \u2014 that lead to a life-changing moment by the time we get to Daytona,\u201d Kuniskis added.<\/p>\n
Ram recently announced Kaulig Racing as the anchor factory team for the truck maker\u2019s highly anticipated return to NASCAR, starting with the NASCAR CRAFTSMAN Truck Series in 2026.<\/p>\n
\u201cRace for the Seat is a great opportunity for the next generation of drivers to show what they\u2019ve got,\u201d said Matt Kaulig, Owner of Kaulig Racing. \u201cWorking with RAM to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn\u2019t normally have. I can\u2019t wait to see who earns the seat and joins us on the track.\u201d<\/p>\n
Race For The Seat will place the winner in the final seat on Kaulig Racing\u2019s five-truck lineup for 2026:<\/p>\n
Brenden \u201cButterbean\u201d QueenDaniel DyeJustin HaleyFree AgentRace For The Seat<\/p>\n
Race For The Seat will premiere in the United States on FOX on Sunday, January 25, at 12pm ET with new episodes airing for free across the globe on RAM\u2019s official YouTube Channel for the show \u2013 youtube.com\/RAMRacefortheSeat<\/a> \u2013 from January 26 through February 6. Race For The Seat episodes will also be available on FS1. Check local listings.<\/p>\nFollow Race For The Seat on Instagram (@racefortheseat), Facebook (@racefortheseat), TikTok (@racefortheseat), X (@racefortheseat) and Snapchat (@racefortheseat).<\/p>\n
RAM PR<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0\u00a0\u00a0\u00a0\u00a0Race For The Seat is a competition reality series where 15 aspiring drivers battle for a coveted spot…\n","protected":false},"author":2,"featured_media":402461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,716,718,925,374,77,634,582,721,722,82],"class_list":["post-402460","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-channel","tag-craftsman-truck-series","tag-daytona","tag-fox","tag-international","tag-nascar","tag-racing","tag-series","tag-speedway","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/402460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=402460"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/402460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/402461"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=402460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=402460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=402460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}