{"id":404240,"date":"2026-01-12T08:14:12","date_gmt":"2026-01-12T08:14:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/404240\/"},"modified":"2026-01-12T08:14:12","modified_gmt":"2026-01-12T08:14:12","slug":"samsung-unveils-vision-for-the-next-era-of-television-at-ces-2026-vd-deep-dive-session-samsung-newsroom-south-africa","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/404240\/","title":{"rendered":"Samsung Unveils Vision for the Next Era of Television at CES 2026 VD Deep Dive Session \u2013 Samsung Newsroom South Africa"},"content":{"rendered":"<p>                        Samsung\u2019s Visual Display innovation provided a closer look at the company\u2019s roadmap for TV innovation into 2026 &amp; beyond<\/p>\n<p>Samsung Electronics Co., Ltd. has hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market influence in redefining the role of the TV in the connected home.<\/p>\n<p>\u00a0<\/p>\n<p>As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television. During the session, Samsung emphasized its focus on expanding the TV\u2019s capabilities through next-generation Artificial Intelligence (AI) \u2013 while delivering exceptional picture quality.<\/p>\n<p>\u00a0<\/p>\n<p>The year 2026 will be a pivotal year for the VD business, with Micro RGB and OLED steering the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full line-up will bring Samsung\u2019s state-of-the-art sceen experience to a wider range of consumers \u2013 while reinforcing the company\u2019s position in performance and innovation.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centred on viewing to one based on direct interaction with users,\u201d said President Yong. \u201cAs television evolves, Samsung is continuing to earn its influential role year after year by building on its legacy of hardware excellence.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Elevating the TV Experience With Vision AI<\/p>\n<p>At the heart of Samsung\u2019s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalised. Integrated across nearly Samsung\u2019s entire TV line-up, VAC tracks what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen \u2014 transforming the TV from a passive display into an active participant in everyday life.<\/p>\n<p>\u00a0<\/p>\n<p>By embedding AI across its ecosystem, Samsung is expanding the TV\u2019s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung\u2019s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritise.<\/p>\n<p>\u00a0<\/p>\n<p>Redefining Scale, Design &amp; Lifestyle Innovation<\/p>\n<p>During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung\u2019s new Micro RGB 130-inch TV, a ground-breaking technical achievement as well as the company\u2019s commitment to lifestyle TV innovation.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cAs the quality of content improves, it\u2019s natural for users to want a higher degree of immersion,\u201d said EVP Lee. \u201cAs we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>As Samsung celebrates twenty consecutive years as the world\u2019s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24512 size-full\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/Samsung-TVs-and-Displays-CES-2026-Samsung-Unveils-Vision-for-the-Next-Era-of-Television_Main1.jpg\" alt=\"\" width=\"1000\" height=\"667\"  \/><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24513 size-full\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/Samsung-TVs-and-Displays-CES-2026-Samsung-Unveils-Vision-for-the-Next-Era-of-Television_Main2.jpg\" alt=\"\" width=\"1000\" height=\"667\"  \/><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24514 size-full\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/Samsung-TVs-and-Displays-CES-2026-Samsung-Unveils-Vision-for-the-Next-Era-of-Television_Main3.jpg\" alt=\"\" width=\"1000\" height=\"667\"  \/><\/p>\n<p>\u00a0<\/p>\n<p>*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.<\/p>\n<p>*Availability may vary per region, country or carrier<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung\u2019s Visual Display innovation provided a closer look at the company\u2019s roadmap for TV innovation into 2026 &amp;&hellip;\n","protected":false},"author":2,"featured_media":404241,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-404240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/404240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=404240"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/404240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/404241"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=404240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=404240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=404240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}