{"id":404654,"date":"2026-01-12T13:23:09","date_gmt":"2026-01-12T13:23:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/404654\/"},"modified":"2026-01-12T13:23:09","modified_gmt":"2026-01-12T13:23:09","slug":"nascar-and-justice-shift-into-high-gear-with-new-collaboration-focused-on-tween-girls","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/404654\/","title":{"rendered":"NASCAR and Justice Shift Into High Gear With New Collaboration Focused on Tween Girls"},"content":{"rendered":"

By Neha Dwivedi, Staff Writer<\/p>\n

Jimmie Johnson\u2019s daughters have grown increasingly involved in NASCAR<\/a>, moving from playful contributors to visible ambassadors of the sport. Their involvement first caught the eye during the 2024 season, when Genevieve and Lydia provided direct creative input into Johnson\u2019s racing effort.<\/p>\n

That collaboration materialized at the 2024 Brickyard 400 at Indianapolis Motor Speedway, where the girls helped design a special paint scheme for the No. 84 car. The design carried personal touches, including family doodles, the family dog \u201cCharlie Meatball,\u201d and handwritten good-luck phrases such as \u201cdrive over the moon,\u201d turning the car into a rolling canvas of family identity.<\/p>\n

But that hands-on experience was only the beginning. The sisters have now taken another step into the spotlight by being a part of the partnership between NASCAR and Justice, the leading fashion and lifestyle brand for tween girls. Genevieve and Lydia served as the faces of the \u201cNASCAR x Justice\u201d collection, modeling the apparel and helping translate motorsports culture into a fashion language tailored for younger fans.<\/p>\n

\"20251023<\/p>\n

Justice\u2019s apparel line merged contemporary tween fashion with NASCAR\u2019s visual heritage, producing a collection that leaned into bold design while honoring racing tradition. The lineup included more than 33 styles, with pieces such as the NASCAR x Justice Bomber Jacket<\/a>, featuring racing-inspired patches and color blocking. The range also included Flare Denim that had a retro feel, a White Oversized Graphic Tee showcasing iconic NASCAR imagery, and a Heather Fleece Hoodie and Jogger set. Each piece incorporated animated graphics, silhouettes, and nostalgic racing cues, while remaining easy to mix and match. The collection aimed to move seamlessly from school days to weekend outings, allowing tweens to dress with confidence and flexibility.<\/p>\n

Addressing the collection launched on January 4, 2026, Megan Malayter, Vice President of Licensing and Consumer Products at NASCAR, framed the collaboration as a strategic step toward future growth, stating, \u201cAt NASCAR, we\u2019re focused on creating meaningful connections with the next generation of fans. This collaboration with Justice allows us to engage girls and families in a fun, authentic way that brings together fashion, sport, and community.\u201d<\/p>\n

Justice echoed that vision through Elizabeth McCusker, Vice President of Marketing for the brand, who emphasized the broader cultural impact of the partnership. \u201cThe NASCAR-Justice collection encourages tweens to embrace the confidence that comes with celebrating what they love, while offering guardians accessible, age-appropriate styles they can feel good about. This collaboration reflects the growing influence of fandom-driven fashion and the exciting way iconic brands can connect across generations,\u201d she said.<\/p>\n

Beyond apparel, the collaboration extended into experiential territory. Fans received an opportunity to win a trip to the 2026 Daytona 500, complete with travel, accommodations, and access to race-week experiences.<\/p>\n

However, the partnership does not end there. NASCAR and Justice will also host an immersive brand activation during the Daytona 500, giving fans a chance to engage with the collection in person. That on-site experience will feature interactive elements, styling moments, and exclusive photo opportunities, all for families and young fans. The new racig themed clothing line is also economical and can be found exclusively at Walmart <\/a>stores nationwide.<\/p>\n

\"20251023NASCAR and Justice Shift Into High Gear With New Collaboration Focused on Tween Girls 3<\/p>\n","protected":false},"excerpt":{"rendered":"By Neha Dwivedi, Staff Writer Jimmie Johnson\u2019s daughters have grown increasingly involved in NASCAR, moving from playful contributors…\n","protected":false},"author":2,"featured_media":404655,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-404654","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/404654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=404654"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/404654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/404655"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=404654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=404654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=404654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}