{"id":408217,"date":"2026-01-14T08:07:10","date_gmt":"2026-01-14T08:07:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/408217\/"},"modified":"2026-01-14T08:07:10","modified_gmt":"2026-01-14T08:07:10","slug":"fp-movement-signs-tennis-star-emma-navarro-boosting-its-sports-roster","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/408217\/","title":{"rendered":"FP Movement Signs Tennis Star Emma Navarro, Boosting Its Sports Roster"},"content":{"rendered":"

Free People\u2019s activewear brand, FP Movement, has signed American tennis player and world No. 15, Emma Navarro, to its growing roster of Women\u2019s Tennis Association (WTA) players. As its highest-ranked player and a rising star who\u2019s spent time in the top 10, it\u2019s the loudest signal yet that the brand is betting big on tennis as a key investment in its overall growth.<\/p>\n

\u201cTennis gives us this incredible platform to innovate, and that innovation cascades into our other performance lines like run or studio,\u201d says Jack Reynolds, chief marketing officer at Free People. \u201cThe players help us drive credibility and position us as leaders in women\u2019s sport, and they\u2019re really the best product testers out there.\u201d<\/p>\n

Navarro was previously signed by Fila, the Italian-founded brand now headquartered in South Korea following an acquisition by its Korean subsidiary in 2007. The move reflects a shifting tennis sponsorship landscape, with classic brands long associated with the professional tour, like Fila, Sergio Tacchini, and Ellesse, being replaced by younger activewear brands like FP Movement, Lululemon, and Vuori<\/a>. The new entrants offer players higher compensation, according to agents familiar with the deals, and greater creative control through custom looks, helping athletes build their personal brands. For brands, these partnerships offer cultural relevance, direct access to consumers, and a chance to test performance products in one of the few individual sports where personal style shines.<\/p>\n

\"Image<\/p>\n

Photo: Courtesy of FP Movement<\/p>\n

\u201cIt\u2019s really exciting to work with a brand that allows me to add my personal touch to [the kits],\u201d says Navarro while on set for her first FP Movement shoot at the LTP tennis center in Charleston, where she grew up and still lives. \u201cI\u2019ll be wearing outfits that I worked on designing \u2014 outfits that I\u2019m really excited to wear and feel like myself in \u2014 and I\u2019m excited for people to get a better sense of my style and personality through that.\u201d<\/p>\n

With the announcement, FP Movement is selling two new tennis styles that will match some of Navarro\u2019s on-court looks \u2014 the Crossover Set, a periwinkle racerback tank with a black skirt and a decorative half-zip vest that she\u2019ll wear for the Australian Open, and the Comeback Set, a more classic white T-shirt and ruffled skirt with navy detailing.<\/p>\n

As someone who spends most of her time in athleisure, Navarro said she already had a natural affinity for the brand when conversations started. \u201cI was wearing the brand a lot just on my own,\u201d she says. \u201cI think they do a really good job of making stuff that\u2019s functional and good for performance but also really cute and feminine.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Free People\u2019s activewear brand, FP Movement, has signed American tennis player and world No. 15, Emma Navarro, to…\n","protected":false},"author":2,"featured_media":408218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,9041,82,593],"class_list":["post-408217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-latest","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/408217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=408217"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/408217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/408218"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=408217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=408217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=408217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}