{"id":410361,"date":"2026-01-15T06:52:09","date_gmt":"2026-01-15T06:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/410361\/"},"modified":"2026-01-15T06:52:09","modified_gmt":"2026-01-15T06:52:09","slug":"australian-open-2026-record-crowds-for-opening-week-leave-some-fans-frustrated","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/410361\/","title":{"rendered":"Australian Open 2026: Record crowds for &#8216;Opening Week&#8217; leave some fans frustrated"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">The first week of the Australian Open has seen record crowds across the opening three days, but some fans have been left frustrated by the &#8220;confusing&#8221; marketing, saying they did not realise the opening week of the tournament was not the first week of the main draw.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The opening day of tennis drew 29,261 people through the gates as qualifiers kicked off on Monday, almost four times the previous record of 7,543, from last year.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Continuing the trend, the second day&#8217;s attendance was 34,209 and the third day was 36,973 \u2014 both beating the second and third day records from 2025.<\/p>\n<p>Loading&#8230;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Previously it was <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2026-01-14\/australian-open-qualifying-olivia-gadecki-sloane-stephens\/106228638\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/106228638\" rel=\"nofollow noopener\" target=\"_blank\">free to attend qualifying matches<\/a>, but that changed in 2024. Now, ground passes are $20 with children able to attend events in what is being marketed as Opening Week for free.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Tennis Australia (TA) chief executive Craig Tiley said he was thrilled with the turnout.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It doesn&#8217;t feel like it&#8217;s the first day of qualifiers, it feels in many ways like it&#8217;s the first day of the event,&#8221; Tiley said on Monday.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;But this is the first day of 21 days of activity, entertainment, sport.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But one source who works at the Australian Open in events told the ABC \u2014 speaking on the condition of anonymity \u2014 that they had seen significant complaints from people not realising the main draw did not start until Sunday.<\/p>\n<p><img decoding=\"async\" alt=\"Jannik Sinner applauds the crowd at a tennis match\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/8dfd2e85f3c755db86d87a1b4d253614.jpeg\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Many fans get to see top players in exhibition matches and practice sessions during opening week of the Australian Open. (Getty: Andy Cheung)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The source said lots of people, including first timers to the event and families, have been left confused and frustrated after assuming &#8220;Opening Week&#8221; meant week one of the main tournament and not qualifiers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Kylie Gualano is one such fan, who said she purchased 10 day-pass tickets via the Ticketmaster app across Tuesday, Thursday and Friday for herself, her kids and in-laws.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There was no indication to suggest it was qualifying and advertising had said that was the Opening Week, so I didn&#8217;t think twice \u2014 although I didn&#8217;t think about dates, just chose the first available tickets,&#8221; Gualano told the ABC.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It wasn&#8217;t until Monday night that we realised that other tournaments were on [in Adelaide, Kooyong and Hobart], so we tried to Google it.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;When you Google &#8216;When does the Aus Open start?&#8217; it says from the 12th of Jan, so it took a while to figure it out.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In 2025, the main draw kicked off on Sunday, January 12.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">TA told the ABC: &#8220;Qualifying has been a key part of the ticketing promotion&#8221; for Opening Week this year.<\/p>\n<p><img decoding=\"async\" alt=\"The Australian Open website page dedicated to Opening Week.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/6b76a28b973b20c973bc0aabfba3df37.jpeg\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Australian Open website page dedicated to Opening Week. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;This is the third year of AO Opening week, and we&#8217;ve implemented an extensive awareness campaign to build excitement around the qualifying tournament,&#8221; TA said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But Gualano shared the imagery of those ground passes below, which feature images of defending champions Jannik Sinner and Madison Keys, as well as top seeds like Aryna Sabalenka, Carlos Alcaraz and Coco Gauff.<\/p>\n<p><img decoding=\"async\" alt=\"Tickets for a tennis event\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/9c281a7163796558c36a54c4263a1dd7.jpeg\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Ground passes for the Australian Open opening week. (Supplied.)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Nowhere does it say the matches on those days are &#8220;qualifiers&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Opening Week features charity exhibitions matches, with top players or noteworthy public figures, music performances including Hot Chip and The Presets, practice matches between players and activities for kids.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I was disappointed and annoyed initially as we had purchased for other people and they were looking forward to it,&#8221; Gualano said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;But my [16-year-old] son went yesterday and had a good time. There was food and other activations available.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;But it was a big crowd and difficult to get seats on some courts, which is crazy for qualifying.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">TA says it wants all fans to &#8220;feel informed and \u2026 we are always open to feedback&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"The first week of the Australian Open has seen record crowds across the opening three days, but some&hellip;\n","protected":false},"author":2,"featured_media":410362,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[172744,172745,172746,172747,172748,7641,95542,172743,49,48,44154,172749,82,593],"class_list":{"0":"post-410361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-aus-open-2026","9":"tag-aus-open-opening-week","10":"tag-aus-open-qualifiers","11":"tag-aus-open-week-one","12":"tag-aus-open-week-one-attendance","13":"tag-australian-open","14":"tag-australian-open-2026","15":"tag-australian-open-crowds","16":"tag-ca","17":"tag-canada","18":"tag-craig-tiley","19":"tag-record-crowds-aus-open","20":"tag-sports","21":"tag-tennis"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/410361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=410361"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/410361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/410362"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=410361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=410361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=410361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}