Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers.<\/p>\n
The new AI features now available in Gmail are built on Google\u2019s Gemini 3 AI model, according to a blog post<\/a> by Blake Barnes, VP of product for Gmail at Google. For Gmail users, these new tools take the AI-powered email experience beyond Smart Replies and largely invisible spam detection.<\/p>\n If you\u2019re an email marketer trying to deliver messages to the 3 billion Gmail users around the world, more AI in Gmail probably raises your anxiety. That\u2019s understandable. We\u2019ve all seen how AI has upended the work of colleagues in SEO. One of the new features for Gmail is essentially AI Overviews for email<\/a>.<\/p>\n Another feature, AI Inbox, summarizes messages and helps users prioritize tasks and requests. Barnes described it as a personalized briefing for Gmail users. In practice, it helps people get the information they need without having to read all their emails.<\/p>\n Take a deep breath. I\u2019m not naive enough to say \u201cthis too shall pass,\u201d because it won\u2019t. However, we\u2019ll adjust to AI in the inbox, just as we have to everything else.<\/p>\n Dig deeper: Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know<\/a> <\/p>\n 4 reasons email marketers shouldn\u2019t panic about more AI in Gmail<\/p>\n 1. It\u2019s a noisy world<\/p>\n Be honest: how effective are you at managing your inbox? We live in a noisy world, and it seems to get noisier every day. Gmail already offers features to help users manage email subscriptions as part of the fight against the noise.<\/p>\n That tidal wave of messages means some Gmail users on your email list don\u2019t really want to be there; they\u2019re just too overwhelmed to unsubscribe. To them, you\u2019re adding to the noise.<\/p>\n 2. Intent beats opens and reads<\/p>\n There\u2019s another group of users who want to be on your list but are overwhelmed. They\u2019re likely having trouble finding your emails, or don\u2019t need them in the moment. Still, they haven\u2019t unsubscribed.<\/p>\n Imagine a Gmail user looking for a new pair of jeans who asks their inbox whether they\u2019ve received any jeans promotions in the past two weeks. That\u2019s where AI uncovers a promotional email the user didn\u2019t realize they had. That\u2019s intent.<\/p>\n 3. Brand matters<\/p>\n In response to the changes AI brought to web traffic, marketers leaned into branding. In a LinkedIn post, MarTech contributor Jaina Mistry<\/a> emphasized brand memorability as a key strategy in an AI-influenced inbox.<\/p>\n 4. This isn\u2019t entirely new<\/p>\n As Valimail\u2019s Al Iverson noted on his Spam Resource Center blog, AI in the inbox may actually help good email senders. The AI will prioritize content that users want to see. But he also pointed out that not everyone will use the new features.<\/p>\n One reason? Many people already use AI to manage email. ChatGPT users, for instance, can connect their inboxes to the LLM to search and summarize.<\/p>\n Yes, integrating these features directly into Gmail will expand access beyond early adopters. But tools to manage inbox clutter aren\u2019t entirely new. See point No. 1 above.<\/p>\n Dig deeper: Email marketing is becoming an agent-to-agent system<\/a><\/p>\n Fuel up with free marketing insights.<\/p>\n \n MarTech is owned by Semrush<\/a>. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush<\/a> Inc.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email…\n","protected":false},"author":2,"featured_media":413447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-413446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=413446"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/413447"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=413446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=413446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=413446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}