{"id":413758,"date":"2026-01-16T19:33:09","date_gmt":"2026-01-16T19:33:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/413758\/"},"modified":"2026-01-16T19:33:09","modified_gmt":"2026-01-16T19:33:09","slug":"ces-2026-whats-real-and-whats-bs-when-it-comes-to-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/413758\/","title":{"rendered":"CES 2026: What\u2019s Real \u2013 And What\u2019s BS \u2013\u00a0When It Comes To AI"},"content":{"rendered":"<p>At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year.<\/p>\n<p>We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can learn from those mistakes.<\/p>\n<p>We also asked them to separate the real AI use cases having an impact on the market today from the AI hype they heard at the show.<\/p>\n<p>Check out the videos below for hot takes from these industry experts:<\/p>\n<p>Tony Katsur, CEO, IAB Tech Lab<br \/>\nTim Vanderhook, CEO, and Chris Vanderhook, COO, Viant<br \/>\nAndr\u00e9 Swanston, CEO, PH\u0232ND<br \/>\nJamie Seltzer, global chief data and technology officer, Havas Media Network<br \/>\nRob Deichert, COO, TripleLift<br \/>\nDave Olesnevich, head of product, The Weather Company<br \/>\nJoshua John, senior director, product strategy, Yahoo DSP<br \/>\nChris Signore, SVP, business development, Magnite<\/p>\n<p>            <img decoding=\"async\" alt=\"\" class=\"alignnone\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/advertisement2.png\"\/><\/p>\n<p>What\u2019s something the ad industry got wrong in 2025 that you hope to learn from this year?<\/p>\n<p>\ufeff<\/p>\n<p>What\u2019s a trend to watch in 2026?<\/p>\n<p>\ufeff\ufeff\ufeff<\/p>\n<p>What\u2019s an AI use case you feel positive about for this year?<\/p>\n<p>\ufeff\ufeff<\/p>\n<p>    <a class=\"d-block float-end font-heading btn btn-sm btn-primary ms-2 text-bg-primary\" role=\"button\" href=\"https:\/\/www.adexchanger.com\/newsletter\/?utm_campaign=subscribe&amp;utm_medium=web&amp;utm_source=ad&amp;utm_term=house&amp;utm_content=subscribe\" data-wpel-link=\"internal\"><br \/>\n        Subscribe<\/p>\n<p>    <\/a><br \/>\n    AdExchanger Daily<\/p>\n<p class=\"mb-0\">Get our editors\u2019 roundup delivered to your inbox every weekday.<\/p>\n<p>What\u2019s something you\u2019ve heard about AI at CES that you want to call BS on?<\/p>\n<p>\ufeff<\/p>\n<p>How would you describe CES 2026 in three words or one phrase?<\/p>\n<p>\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their&hellip;\n","protected":false},"author":2,"featured_media":413759,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7785,62,173969,173970,173971,49,48,121876,173972,173973,173974,60,10413,173975,173976,173977,173978,173979,173980,173981,61,173982,173983,173984,173985,173986],"class_list":["post-413758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-agentic-ai","tag-ai","tag-ai-advertising","tag-andre-swanston","tag-anthony-katsur","tag-ca","tag-canada","tag-ces-2026","tag-chris-signore","tag-chris-vanderhook","tag-dave-olesnevich","tag-featured","tag-generative-ai","tag-havas-media-network","tag-iab-tech-lab","tag-jamie-seltzer","tag-joshua-john","tag-magnite","tag-phynd","tag-rob-deichert","tag-technology","tag-the-weather-company","tag-tim-vanderhook","tag-triplelift","tag-viant","tag-yahoo-dsp"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=413758"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/413759"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=413758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=413758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=413758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}