{"id":413831,"date":"2026-01-16T20:18:11","date_gmt":"2026-01-16T20:18:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/413831\/"},"modified":"2026-01-16T20:18:11","modified_gmt":"2026-01-16T20:18:11","slug":"canadian-business-pessimism-spikes-as-trump-enters-second-year-of-term","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/413831\/","title":{"rendered":"Canadian business pessimism spikes as Trump enters second year of term"},"content":{"rendered":"<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"trump-0116-ph\" loading=\"eager\" height=\"720\" width=\"960\" class=\"yf-lglytj loader\"\/> U.S. President Donald Trump\u2019s administration starts its second year on Monday. (Credit: The Associated Press\/Ryan Sun)         <\/p>\n<p class=\"yf-vbsvxt\">Canadian companies were scrambling a year ago to understand the implications of what was shaping up to be one of the biggest economic upheavals since the Second World War. They rushed to hire consultants and lawyers and understand the intricacies of global trade and the potentially crushing economic impact of <a href=\"https:\/\/financialpost.com\/tag\/canada-us-tariffs-2026\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:new United States tariffs.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">new United States tariffs.<\/a><\/p>\n<p class=\"yf-vbsvxt\">Some, such as <a href=\"https:\/\/financialpost.com\/tag\/steel\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:steelmakers;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">steelmakers<\/a> and <a href=\"https:\/\/financialpost.com\/tag\/automakers\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:auto manufacturers;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">auto manufacturers<\/a>, were the first to be upended. Others, like furniture makers, are just starting to feel the sting. Still others have managed to thrive, taking advantage of the situation to bulk up in Canada and abroad.<\/p>\n<p class=\"yf-vbsvxt\">Though there was once hope the tariffs could be quickly negotiated away, the levies are being grudgingly accepted as part of a new normal as U.S. President Donald Trump\u2019s administration starts its second year on Tuesday.<\/p>\n<p class=\"yf-vbsvxt\">\u201cWe just can\u2019t hope that he\u2019s going to wake up one day and tweet, \u2018Just kidding,\u2019\u201d said Luke Elias, president of Muskoka Cabinet Co. in Ottawa, whose $4.7-billion industry was hit with a 25 per cent tariff by the U.S. in October. \u201cThe only hope we have is that our government helps us by acknowledging and doing something about their concerns.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Businesses aren\u2019t panicking, but they aren\u2019t betting big either<\/p>\n<p class=\"yf-vbsvxt\">Patrick Gill, Canadian Chamber of Commerce<\/p>\n<p class=\"yf-vbsvxt\">The fresh tariff \u2014 along with a threat to double it \u2014 was a crushing blow to cabinet makers since some that export as much as 80 per cent of their product to the U.S. were forced to lay off employees, said Elias, who is also vice-president of the Canadian Kitchen Cabinet Association.<\/p>\n<p class=\"yf-vbsvxt\">For a wide swathe of Canadian businesses, the chief concern as they head into Trump\u2019s second year is the renegotiation of the <a href=\"https:\/\/financialpost.com\/tag\/cusma\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Canada-U.S.-Mexico Agreement (CUSMA);elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Canada-U.S.-Mexico Agreement (CUSMA)<\/a>, which has insulated many from tariffs they would have otherwise faced on exports to the U.S.<\/p>\n<p class=\"yf-vbsvxt\">The legal status of the tariffs has been challenged, but even if the U.S. Supreme Court strikes down the justification used to impose them, many believe Trump will dream up a way to replace them.<\/p>\n<p>    <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\" Prime Minister Mark Carney speaks during a press conference in Mexico City in September, where he met with Mexico President Claudia Sheinbaum. The trade agreement between the two countries and the U.S. comes up for review this year.\" loading=\"lazy\" height=\"554\" width=\"960\" class=\"yf-lglytj loader\"\/>  Prime Minister Mark Carney speaks during a press conference in Mexico City in September, where he met with Mexico President Claudia Sheinbaum. The trade agreement between the two countries and the U.S. comes up for review this year.      <\/p>\n<p class=\"yf-vbsvxt\">\u201cBusinesses aren\u2019t panicking, but they aren\u2019t betting big either,\u201d Patrick Gill, vice-president of the business data lab at the Canadian Chamber of Commerce, said.<\/p>\n<p class=\"yf-vbsvxt\">He said capital spending isn\u2019t collapsing, but it\u2019s cautious and selective, while hiring has softened rather than turned into widespread layoffs, with the most caution at trade-exposed firms, especially manufacturers, but the ongoing uncertainty is weighing on investment and expansion decisions across the board.<\/p>\n<p class=\"yf-vbsvxt\">\u201cPessimism about the next 12 months is now at its highest point in several years,\u201d he said. \u201cIn that environment, firms are holding back on major expansion and taking a clear wait-and-see approach as they look for more clarity on U.S. trade policy and demand conditions.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Clifford Sosnow, chair of the international trade and investment group at Fasken Martineau DuMoulin LLP, said the companies his law firm deals with are keenly aware that it isn\u2019t easy to detach from the U.S. as a major trading partner, so they\u2019re focused on ensuring they are as insulated as possible from tariff shocks, such as through the wording on new contracts with buyers and suppliers.<\/p>\n<p class=\"yf-vbsvxt\">\u201cOur clients don\u2019t want to be caught flat-footed with (the) next tariff costs, issues that weren\u2019t covered in many of their contracts when the tariff uncertainties first appeared,\u201d he said. \u201cThere is a recognition that the U.S. is not going away as a prime market. They are trying to de-risk the uncertainty.\u201d<\/p>\n<p class=\"yf-vbsvxt\">David Paterson, Ontario\u2019s trade representative in Washington, D.C., said he\u2019s been impressed by the adjustments some businesses have been able to make, often without layoffs or other obvious signs of stress.<\/p>\n<p class=\"yf-vbsvxt\">\u201cTariffs are having an impact, (but) companies are incredibly smart and resilient at finding ways to either find new markets or figuring out how to maintain production,\u201d he said.<\/p>\n<p class=\"yf-vbsvxt\">Still, he said it\u2019s difficult to plan and pivot when the Trump administration is continuing to consider whether to place products from semiconductors to pharmaceuticals into tariff territory. And companies such as furniture makers and snowmobile manufacturers that were not affected by the first wave of tariffs on steel and other raw materials have since been pulled into the trade war.<\/p>\n<p class=\"yf-vbsvxt\">\u201cIt\u2019s a very simplistic thing to say that Canada has the exemption for everything except auto, steel and aluminum. But when you start to figure out the derivative impact \u2026 that is one of the challenges,\u201d Paterson said. \u201cAnd it\u2019s not just in Ontario; it\u2019s Manitoba, Saskatchewan (and the) Eastern provinces.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Canadian cabinet makers were among those blindsided when their wares were hit with tariffs in October. A year ago, their biggest concern was a shortage of skilled labour. Even though Trump\u2019s threat to double the tariff imposed in October didn\u2019t materialize this month, the reprieve did little to ease their uncertainty about how to move forward.<\/p>\n<p class=\"yf-vbsvxt\">\u201cThese are big swings and (it\u2019s) difficult for anyone to plan,\u201d said Sandra Wood, executive director of the Canadian Kitchen Cabinet Association, whose members export around $600-million worth of goods to the U.S. each year.<\/p>\n<p class=\"yf-vbsvxt\">The association estimates that about 20 per cent of the industry is directly hit by tariffs, but there are concerns about the trickle-down effects on the entire industry. Moreover, she said, the uncertainty isn\u2019t just coming from the tariffs. There are signs the <a href=\"https:\/\/financialpost.com\/tag\/housing-market\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Canadian housing market;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Canadian housing market<\/a> is softening, while the trade war is diverting global goods, including furniture and cabinets, to Canada.<\/p>\n<p class=\"yf-vbsvxt\">\u201cOur industry is impacted by foreign imports entering Canada at below fair market value,\u201d Wood said. \u201cNo one saw this coming.\u201d<\/p>\n<p class=\"yf-vbsvxt\">The only certainty is uncertainty<\/p>\n<p class=\"yf-vbsvxt\">Dennis Darby, chief executive of Canadian Manufacturers and Exporters<\/p>\n<p class=\"yf-vbsvxt\">Danby Products Ltd., which sells microwaves, mini-fridges and portable air conditioners, is expecting flat to slightly soft sales in Canada, but exports to the U.S. will definitely be down as a result of the tariffs, Jim Estill, the Guelph, Ont.-based company\u2019s chief executive, said.<\/p>\n<p class=\"yf-vbsvxt\">\u201cAs a business, we are being cautious, which means there is less capital investment happening and that ripples through everything,\u201d he said.<\/p>\n<p class=\"yf-vbsvxt\">The appliance business isn\u2019t the only one he\u2019s involved in that is being hurt. He bought Arctic Equipment Manufacturing Corp., which has operations in Ontario and Quebec, in 2024, but a 50 per cent tariff on steel now makes that company\u2019s products less competitive in the U.S.<\/p>\n<p class=\"yf-vbsvxt\">\u201cWe will lose much of our U.S. business,\u201d Estill said, adding that the upcoming talks to determine the future of CUSMA are weighing on many business decisions.<\/p>\n<p class=\"yf-vbsvxt\">\u201cCUSMA renegotiation adds great uncertainty,\u201d he said.<\/p>\n<p class=\"yf-vbsvxt\">Dennis Darby, chief executive of Canadian Manufacturers and Exporters, said his organization is hearing from businesses that are hesitant to embark on significant new capital investments or expansion without seeing forward momentum by federal and provincial governments to reduce regulatory burdens, address tax competitiveness and eliminate interprovincial trade barriers.<\/p>\n<p class=\"yf-vbsvxt\">\u201cShort of a breakthrough on (trade negotiations), we think this will continue to be the case in 2026,\u201d he said. \u201cThe only certainty is uncertainty.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Still, it\u2019s not a belt-tightening or contracting situation for all businesses. Some with enough capital on hand are formulating plans to take advantage of the disruption, bulking up and even relocating some operations south of the border, where tariffs won\u2019t be a cost they have to swallow or pass on to buyers.<\/p>\n<p class=\"yf-vbsvxt\">\u201cWell-capitalized clients are taking advantage of the business deterioration caused by the tariffs \u2026 to make acquisitions on much more favourable terms than would have been the case in a pre-tariff environment,\u201d John Levin, a partner at Fasken Martineau DuMoulin, said. \u201c(Other) clients are taking a passive wait-and-see approach, (but) those tend to be clients that are poorly capitalized with somewhat limited operating room to manoeuvre.\u201d<\/p>\n<p class=\"yf-vbsvxt\">The worst-case scenario would be the demise of CUSMA, which gives Canada\u00a0an enviably low average U.S. tariff rate compared to other countries. A built-in mechanism will open CUSMA for review in July, even though the agreement was signed to run through 2042.<\/p>\n<p class=\"yf-vbsvxt\">Paterson said there are several ways negotiations could unfold, and it might suit the U.S. to find ways to avoid reopening the trade agreement.<\/p>\n<p class=\"yf-vbsvxt\">\u201cIf you open up (CUSMA), you need congressional approval. And the administration, I don\u2019t think, wants that,\u201d he said. \u201cThey would very much like to just do this without having to go to Congress, because there\u2019s a lot of uncertainty in Congress.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Keeping the trade agreement intact and using alternative mechanisms such as \u201cside letters\u201d to resolve disputes over dairy import quotas, technology company treatment and other contentious issues would also suit many Canadian businesses, Paterson said.<\/p>\n<p class=\"yf-vbsvxt\">\u201cBusiness doesn\u2019t want us to have to renegotiate every year for the next 16 years. They want certainty,\u201d he said. \u201cAnd so there is a sprint between now and July 1 for Canada to try to arrive at an understanding, whether it\u2019s in side agreements or in other mechanisms \u2026 to be able to come to an agreement.\u201d<\/p>\n<p class=\"yf-vbsvxt\">An even more pressing concern, in Paterson\u2019s view, is what comes next if the U.S. Supreme Court strikes down the \u201cemergency\u201d rationale for many of the existing tariffs. The levies are likely to be replaced by a new tariff regime that leaves the heavy sectoral tariffs on steel and aluminum in place and potentially draws in an even wider swathe of materials and goods.<\/p>\n<p class=\"yf-vbsvxt\">\u201cIf it is struck down, the White House has said very clearly that they would intend to use other tariffs to replace it with, and they\u2019re different,\u201d said Paterson, who was, according to media reports, on the receiving end of an expletive-laced rant from U.S. Ambassador to Canada Pete Hoekstra at a Canadian American Business Council event in October.<\/p>\n<p class=\"yf-vbsvxt\">\u201cThere\u2019s probably more consultation required before they\u2019re applied, but a big question for Canada is, will the United States continue to see it\u2019s in their own self-interest to maintain exemptions, (CUSMA) exemptions, on any of the new tariffs that might be applied?\u201d<\/p>\n<p>  <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\" A vehicle travels into the United States at the Canada-U.S. border in St-Bernard-de-Lacolle, Quebec. If U.S. tariffs against Canada are struck down in court, the White House has said they would find other duties to replace them.\" loading=\"lazy\" height=\"654\" width=\"960\" class=\"yf-lglytj loader\"\/>  A vehicle travels into the United States at the Canada-U.S. border in St-Bernard-de-Lacolle, Quebec. If U.S. tariffs against Canada are struck down in court, the White House has said they would find other duties to replace them.    <\/p>\n<p class=\"yf-vbsvxt\">Despite the potential for broader tariffs, businesses would be unwise to plan for a doomsday scenario, according to some trade watchers, because the U.S. administration\u2019s evolving overhaul of trading relationships could lead to some benefits for Canada.<\/p>\n<p class=\"yf-vbsvxt\">Brazil \u2014 like Canada, a big agricultural and minerals exporter \u2014 is one target of the U.S.\u2019s ongoing investigations into trading practices it has deemed harmful to American companies and workers.<\/p>\n<p class=\"yf-vbsvxt\">\u201cTo the extent that certain other countries are facing ongoing U.S. tariff investigations, Canada could be relatively advantaged,\u201d Michael McAdoo, a partner and director in the global trade and investment practice at Boston Consulting Group Inc., said.<\/p>\n<p class=\"yf-vbsvxt\">A worsening trade relationship between the U.S. and Brazil could boost Canadian trade in commodities such as beef and soybeans, William Pellerin, a partner in the international trade group at law firm McMillan LLP, said.<\/p>\n<p class=\"yf-vbsvxt\">But he said there could also be a downside for other Canadian companies if Brazil looks to the Canadian market as an alternative to the U.S. for other products, such as furniture and hardwood flooring.<\/p>\n<p class=\"yf-vbsvxt\">\u201cWhile U.S. tariffs on Brazil may have some upside for some Canadian producers of various agricultural commodities where the Brazilians are being locked out of the U.S. market, there may be, overall, a net harm to Canadian production due to this diversion into Canada of Brazilian product,\u201d he said.<\/p>\n<p class=\"yf-vbsvxt\">Pellerin said the ongoing trade uncertainty is\u00a0causing pain for certain Canadian sectors, but it is not universal.<\/p>\n<p class=\"yf-vbsvxt\">\u201cClients that are less exposed to tariffs or trade measures, or that rely more on markets outside the United States, appear far more enthusiastic about 2026. We are seeing increased transaction activity,\u201d he said. \u201cWhile our international trade team continues to hear from clients about the widespread business uncertainty, for most clients, this uncertainty does not appear to be leading to a halt in spending, hiring or investments.\u201d<\/p>\n<p class=\"yf-vbsvxt\">Stuart Trew, a senior researcher at the Canadian Centre for Policy Alternatives, said he\u2019s watching the U.S. economy for clues about how this year will play out, including mounting signs of slowing manufacturing growth outside of data centre construction.\u00a0 He\u2019s also keeping an eye on how U.S. companies manage the higher tariffs on imports.<\/p>\n<p class=\"yf-vbsvxt\">If the economy isn\u2019t stimulated to the extent Trump hopes with his tariff policies, or companies are too heavily burdened, he said it could leave room for an easing of the global trade-related disruption.<\/p>\n<p class=\"yf-vbsvxt\">\u201cThey\u2019re not investing in new production and some companies \u2026 (are) borrowing in order to keep business going as usual for as long as they can in the hopes that this thing will be solved at some point, so all of that is coming to a head,\u201d he said.<\/p>\n<p class=\"yf-vbsvxt\">However, given the interconnectedness of the two economies, this might not be good news for all Canadian businesses.<\/p>\n<p class=\"yf-vbsvxt\">\u201cThe downside of that is \u2026 any kind of downturn in the U.S. economy is going to be bad for Canada as well,\u201d he said. \u201cWe\u2019re all going to go down with them.\u201d<\/p>\n<p class=\"yf-vbsvxt\">\u2022 Email: <a href=\"https:\/\/ca.finance.yahoo.com\/news\/mailto:bshecter@postmedia.com\" data-ylk=\"slk:bshecter@postmedia.com;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">bshecter@postmedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"U.S. President Donald Trump\u2019s administration starts its second year on Monday. (Credit: The Associated Press\/Ryan Sun) Canadian companies&hellip;\n","protected":false},"author":2,"featured_media":413832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[45,49,48,41562,113219,1568,174000,51796,116403,1376,46,173999,27524,10655],"class_list":["post-413831","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-ca","tag-canada","tag-canadian-businesses","tag-canadian-chamber-of-commerce","tag-canadian-companies","tag-canadian-kitchen-cabinet-association","tag-canadian-manufacturers-and-exporters","tag-david-paterson","tag-donald-trump","tag-economy","tag-patrick-gill","tag-u-s-supreme-court","tag-uncertainty"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=413831"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/413831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/413832"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=413831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=413831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=413831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}