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Editor\u2019s Note: Read more WNBA coverage from the Athletic\u00a0here<\/a>. The views on this page do not necessarily reflect the views of the WNBA or its teams.<\/p>\n ***<\/p>\n The calendar turning to a new year also marks a milestone moment for Indiana Fever star Caitlin Clark. This spring, her long-anticipated signature sneaker will finally hit the market, a project\u00a0she opened up about Wednesday while appearing<\/a>\u00a0on Jason and Travis Kelce\u2019s \u201cNew Heights\u201d podcast.<\/p>\n For Clark, the shoe represents far more than branding. It\u2019s the product of months of trial, design tweaks and balance between performance and personality.<\/p>\n \u201cIt\u2019s probably been, like, a year and a half now of, like, figuring out what exactly I want,\u201d Clark said. \u201cAnd I think probably the most challenging part of it is, like, you want it to be unique. But at the same time, like, I have to be comfortable wearing it.\u201d<\/p>\n The 23-year-old Clark said the journey to create her own shoe began before her college career ended.<\/p>\n \u201cThe process started at the end of my senior year when I was at Iowa because I was deciding what shoe company I was going to go with,\u201d Clark said. \u201cAnd I talked to Nike, Adidas and Under Armour, and they all offered me a signature shoe.\u201d<\/p>\n The decision ultimately felt natural. She shared that she \u201cgrew up wanting to be a Nike athlete. Every kid does. Nike Jordan, like, that\u2019s the premier brand.\u201d While Clark has long played in Kobe Bryant models, she made it clear that imitation wasn\u2019t the goal. Her sneaker needed its own identity.<\/p>\n \u201cI want it to be something very unique to me and a little bit different,\u201d Clark said.<\/p>\n Part of that individuality, she believes, will come from the culture around the shoe \u2014 from colorways to availability.<\/p>\n \u201cI think, like, just the chasability of them and, like, you want a certain sneaker or, like, you want a certain colorway. I think that\u2019s, like, going to be probably the most fun part,\u201d Clark said.<\/p>\n Performance, however, remains non-negotiable. Clark said she studied what works for her on the court and pushed Nike to take the technology further.<\/p>\n \u201cI like a certain two Kobe models,\u201d Clark said. \u201cI knew whatever I was going to put in my own shoe would need to be the equivalent of that technology, or even better. And it\u2019s going to be even better.\u201d<\/p>\n She noted that some existing models focus on cushioning and support in limited areas \u2014 something she wanted to change.<\/p>\n \u201cI need that technology everywhere \u2026 being comfortable and exactly kind of what I need. And the technology that we\u2019re going to put into it isn\u2019t anything that they\u2019ve ever put into a basketball shoe before,\u201d she said.<\/p>\n Travis Kelce pointed out that Clark is living out a dream shared by athletes across every sport by having a signature shoe. Clark reflected on how rare that opportunity is.<\/p>\n \u201cLeBron\u2019s on shoe 23 now, which is, like, crazy to think about how long his signature line has lasted,\u201d Clark said.<\/p>\n The Kelce brothers are also part\u00a0of Clark\u2019s recent Nike commercial<\/a>, which opens with her wearing apparel featuring her signature logo while shooting in a neighborhood driveway. The ad builds on a recurring challenge from people asking, \u201cCan you make it from here?\u201d\u00a0Nike released the spot with the tagline \u201cFrom Anywhere.\u201d<\/p>\n \u201cWe\u2019re honored to be a part of your Nike launch,\u201d Travis said during the show.<\/p>\n Caitlin Clark is proof that you can make it From Anywhere. pic.twitter.com\/cFbxO5lOu3<\/a><\/p>\n![\"Caitlin](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/GettyImages-2237612922-scaled.jpg\")
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