According to the Muhammad Ali Act as it exists today, boxing promoters are not allowed to have their own championship belts. But that didn\u2019t stop Dana White from showing off the Zuffa Boxing belt during a promo for the new boxing organization.<\/p>\n
After weeks of silence had many wondering what (if anything)<\/a> parent company TKO had up their sleeves, the promotional assault for the debut Zuffa Boxing event on Friday January 23rd has begun. That means we finally have a lineup for the first event, which is set to go down at the newly re-branded Meta Apex. <\/a><\/p>\n \u201cBoxing is the purest form of sport,\u201d Max Kellerman declares gravely over photos of legendary boxing fights. \u201cIt is the literal imposition of one man\u2019s will on another. And for that reason, it\u2019s had mass appeal since the the dawn of time, really. This is an international pastime that dates back to the nineteenth century. It is intertwined in pop culture like no other sport in the history of civilization. It\u2019s embedded in our DNA as a physical art form endemic to the human condition.\u201d<\/p>\n \u201cThat\u2019s why boxing has produced so many heroes, so many historic moments, and so many unforgettable experiences. But in modern age, boxing has lost its aura. It\u2019s been pushed to the margins.\u201d<\/p>\n The camera cuts to footage of Dana White walking out into a boxing arena with a wry smile on his face.<\/p>\n \u201cWhy is that?\u201d Kellerman asks. \u201cMaybe because there\u2019s never been an architect, a visionary who\u2019s been able to harness its power and present it the way it should be presented, is there someone who can take up the mantle for the greatest sport in human history? There\u2019s only one way to find out.\u201d<\/p>\n