{"id":425710,"date":"2026-01-22T11:22:12","date_gmt":"2026-01-22T11:22:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/425710\/"},"modified":"2026-01-22T11:22:12","modified_gmt":"2026-01-22T11:22:12","slug":"microsoft-switches-f1-sponsorship-from-alpine-to-mercedes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/425710\/","title":{"rendered":"Microsoft switches F1 sponsorship from Alpine to Mercedes"},"content":{"rendered":"<p><a href=\"https:\/\/www.autosport.com\/team\/mercedes\/36495\/\" target=\"_blank\" rel=\"noopener nofollow\">Mercedes<\/a> has signed a multi-year deal with Microsoft, starting from the 2026 season.<\/p>\n<p>Microsoft was a long-time partner of the rival <a href=\"https:\/\/www.autosport.com\/team\/alpine\/39174\/\" target=\"_blank\" rel=\"noopener nofollow\">Alpine<\/a> squad, which it first sponsored in 2012 when the outfit was named Lotus, but has now switched allegiances as its Alpine deal ended following the 2025 campaign.<\/p>\n<p>The Microsoft logo will be displayed on the airbox and the front wing endplates of the newly revealed W17 F1 car, as well as the drivers\u2019 overalls, but the partnership will have a technical scope as well.<\/p>\n<p>Read Also:<\/p>\n<p>\u201cMicrosoft Azure and its AI capabilities will expand the team\u2019s existing high-performance computing and data capabilities, both at the factory and trackside, with scalable cloud and AI resources supporting simulation workloads, performance analysis, race strategy modelling and cross-team analytics,\u201d Mercedes\u2019 press release reads.<\/p>\n<p>\u201cThe flexibility and agility of this platform will help ensure engineers and strategists have real-time insights available at the moments that matter most.\u201d<\/p>\n<p>   <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/mercedes-livery.jpg\" alt=\"Mercedes livery\" width=\"1200\" height=\"800\" loading=\"lazy\"\/> <\/p>\n<p class=\"title\">Mercedes livery<\/p>\n<p class=\"photographer\">Photo by: Mercedes AMG<\/p>\n<p>The team clarified that it already operated Microsoft 365 and GitHub in its workflow, but would now expand its use of those platforms.<\/p>\n<p>\u201cOur sport is driven by those who lead through innovation,\u201d Mercedes team principal Toto Wolff stated. \u201cWe are delighted to partner with Microsoft, one of the world\u2019s foremost technology leaders, whose name is synonymous with groundbreaking innovation.<\/p>\n<p>\u201cThis partnership also reflects our commitment to staying at the forefront of performance and progress. By putting Microsoft\u2019s technology at the centre of how we operate as a team, we will create faster insights, smarter collaboration and new ways of working as we look ahead to the next generation in F1.\u201d<\/p>\n<p>            We want to hear from you!<\/p>\n<p class=\"mt-auto\">Let us know what you would like to see from us in the future.<\/p>\n<p>            <a href=\"#\" class=\"ms-link text-link font-bold\">Take our survey<\/a><\/p>\n<p class=\"mt-1 text-body\">&#8211; The Autosport.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Mercedes has signed a multi-year deal with Microsoft, starting from the 2026 season. Microsoft was a long-time partner&hellip;\n","protected":false},"author":2,"featured_media":425711,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,1881,177934,82],"class_list":{"0":"post-425710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-ca","9":"tag-canada","10":"tag-f1","11":"tag-formula-1","12":"tag-formula1","13":"tag-mercedes","14":"tag-microsoft-switches-f1-sponsorship-from-alpine-to-mercedes","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/425710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=425710"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/425710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/425711"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=425710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=425710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=425710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}