![](\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/01\/22\/hardees_l7XxRnT.png\"\/)
<\/p>\n<\/p>\n
\u00a0<\/p>\n
Hardee\u2019s is stepping up to sponsor one of
\nthe most popular sports in America.<\/p>\n
Earlier this week NASCAR announced it has named Hardee\u2019s as the official quick service restaurant of NASCAR. The partnership marks NASCAR\u2019s
\nfirst QSR partner since 2008.<\/p>\n
On top of the multiyear commitment, Hardee\u2019s will also team up with 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team. The branded No.
\n23 Hardee\u2019s car will appear at several upcoming races, along with Hardee\u2019s branded team uniforms and equipment, along with Wallace\u2019s firesuit.<\/p>\n
NASCAR races draw millions of
\nviewers, often over three million per cup race, and over six million viewers for the Daytona 500.<\/p>\n
“Hardee\u2019s is an American classic with deep roots in our sport, and its return represents
\nmore than a new partnership \u2014 it symbolizes the power and appeal of NASCAR\u2019s heritage,\u201d said Craig Stimmel, NASCAR chief commercial officer. \u201cAs more legacy brands look to
\nNASCAR to connect with loyal, multigenerational fanbases, Hardee\u2019s stands out as a partner that understands the passion, tradition and energy that fuel our community.\u201d<\/p>\n
advertisement<\/p>\n
advertisement<\/p>\n
As part of
\nthe agreement . Hardee\u2019s will incorporate its My Rewards loyalty program to engage NASCAR fans, as well as collaborate with both 23XI Racing and Wallace across digital, social and
\ncommunity-driven campaigns.\u00a0<\/p>\n
This isn\u2019t Hardee\u2019s first lap around the track; in the1980s and 1990s, Hardee\u2019s-backed entries achieved 12 NASCAR Cup Series victories,
\ndriven by Hall of Famers including Bobby Allison (1981), Cale Yarborough (1983\u20131988), Alan Kulwicki (1985) and Dale Jarrett (1988\u20131989).<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0 Hardee\u2019s is stepping up to sponsor one of the most popular sports in America. Earlier this week…\n","protected":false},"author":2,"featured_media":427636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[178463,49,48,634,82,178462],"class_list":["post-428303","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-along-with-hardees-branded-team-uniforms-and-equipment-01-23-2026","tag-ca","tag-canada","tag-nascar","tag-sports","tag-the-branded-no-23-hardees-car-will-appear-at-several-upcoming-races"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/428303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=428303"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/428303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/427636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=428303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=428303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=428303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}