Hardee\u2019s is returning to NASCAR in a major way. The American quick-service chain has signed a multiyear agreement to become the Official Quick Service Restaurant of NASCAR, while also joining 23XI Racing as a primary partner on Bubba Wallace\u2019s No. 23 Toyota. Wallace will debut the No. 23 Hardee\u2019s car at Martinsville, with branding featured throughout the season on team uniforms, equipment, and his firesuit.<\/p>\n
The move marks one of the most notable comebacks by a heritage brand in recent NASCAR history. Throughout the 1980s and 1990s, Hardee\u2019s-backed entries earned 12 NASCAR Cup Series wins with Hall of Famers such as Bobby Allison, Cale Yarborough, Alan Kulwicki, and Dale Jarrett. Yarborough claimed nine of those victories, including consecutive Daytona 500 titles in 1983 and 1984.<\/p>\n
\u201cHardee\u2019s is an American classic with deep roots in our sport, and its return represents more than a new partnership \u2014 it symbolizes the power and appeal of NASCAR\u2019s heritage,\u201d said Craig Stimmel, NASCAR Chief Commercial Officer.<\/p>\n
For Wallace, the partnership connects past and present. \u201cNASCAR is built on legacy, and Hardee\u2019s has been part of some of the most iconic moments in our sport\u2019s history,\u201d he said.<\/p>\n
Hardee\u2019s will activate throughout the season via fan events, digital campaigns, and loyalty program initiatives alongside 23XI Racing.<\/p>\n
Has anyone seen Russ Wheeler from Days of Thunder?<\/p>\n","protected":false},"excerpt":{"rendered":"Hardee\u2019s is returning to NASCAR in a major way. The American quick-service chain has signed a multiyear agreement…\n","protected":false},"author":2,"featured_media":431180,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[2331,49,48,177451,634,82],"class_list":["post-431179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-bubba-wallace","tag-ca","tag-canada","tag-hardees","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/431179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=431179"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/431179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/431180"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=431179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=431179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=431179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}