WELCOME, N.C. \u2014 Rebel Bourbon will continue to be the official bourbon of Richard Childress Racing and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series.<\/p>\n
\u201cRebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing has defined his successful NASCAR career,\u201d said Rebel Bourbon brand manager Philip Lux. \u201cAs the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch for a third consecutive year \u2013 we\u2019re revved up and ready to bring this year\u2019s Rebel sponsorship to life on and off the track for fans.\u201d<\/p>\n
Rebel\u00ae Bourbon and RCR will work together on unique storytelling and content integration throughout the 2026 NASCAR Cup Series season, beginning with the NASCAR Cup Series race at Circuit of the Americas in Austin, Texas, on March 1.<\/p>\n
Each of Rebel Bourbon\u2019s primary races will celebrate the bold legacy of real rebels with custom paint schemes and fan-driven initiatives.<\/p>\n
Since first partnering with RCR in 2024, Rebel Bourbon and RCR have worked together on several product launches and custom recipes, including a limited-edition release of Kyle Busch 108 Single Barrel Bourbon and Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish.<\/p>\n
\u201cRebel Bourbon\u2019s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,\u201d said Mike Verlander, president of RCR. \u201cOur partnership reflects a shared willingness to challenge convention, and we\u2019re proud to help introduce Rebel\u2019s unmistakably smooth, yet confidently outspoken, spirits to NASCAR fans.\u201d<\/p>\n
Like this:<\/p>\n
Like Loading…<\/p>\n