On-chain predictions platform Polymarket has signed a multi-year deal with Major League Soccer in the United States to serve as its exclusive prediction market partner for key events.<\/p>\n
\n Summary\n <\/p>\n
Polymarket has signed a multi-year agreement with Major League Soccer to become the league\u2019s exclusive prediction market partner.<\/p>\n
Polymarket\u2019s 30-day trading volume was up over 42%.<\/p>\n
MLS announced<\/a> the partnership on Monday, noting that the two companies will offer \u201cnew fan experiences\u201d such as second-screen engagement that can be integrated into live matches and digital platforms to reflect real-time sentiment around pivotal moments.<\/p>\n \u201c[\u2026] innovation remains central to how we engage fans and evolve the league,\u201d said Gary Stevenson, MLS Deputy Commissioner and President of Soccer United Marketing, while positioning prediction markets as the \u201cnew fan engagement format.\u201d<\/p>\n As part of the deal, Polymarket will be able to \u201csurface real-time collective sentiment around key moments, matches, and season-long storylines,\u201d which, according to CEO and founder Shayne Coplan, would offer fans \u201ca more interactive, data-driven way\u201d to engage with soccer.<\/p>\n The MLS and Polymarket will also monitor trading behavior through independent oversight to \u201cprotect the integrity of MLS and Leagues Cup matches,\u201d the announcement noted.<\/p>\n With an aggregate of 3.7 million gross live match viewers<\/a> per week across all platforms, the latest partnership is expected to significantly boost Polymarket\u2019s exposure to mainstream sports audiences as it continues to set new records in trading activity.\u00a0<\/p>\n At press time, data from Token Terminal showed that Polymarket\u2019s 30-day cumulative volume was up over 42%.<\/p>\n Much of this momentum has been the direct result of regulatory clearance at the federal level, specifically from the Commodity Futures Trading Commission, as the regulator gave an informal green light to prediction markets operating in the United States.<\/p>\n Over the past month, Polymarket has capitalized on this regulatory opening by returning to the U.S. market<\/a> after a pause of over three years. In the meantime, it has also inked deals with major brands like Yahoo Finance and Dow Jones, along with partnerships in other sports, including the Ultimate Fighting Championship and the National Hockey League<\/a>.<\/p>\n However, across some U.S. states, the platform, along with its competitor Kalshi and other prediction markets, has faced resistance<\/a> and been accused of offering contracts that resemble unlicensed sports betting.<\/p>\n