{"id":436627,"date":"2026-01-27T14:39:08","date_gmt":"2026-01-27T14:39:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/436627\/"},"modified":"2026-01-27T14:39:08","modified_gmt":"2026-01-27T14:39:08","slug":"pinterest-laying-off-about-15-of-workforce-in-push-toward-ai-roles-and-teams","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/436627\/","title":{"rendered":"Pinterest laying off about 15% of workforce in push toward AI roles and teams"},"content":{"rendered":"

Sheldon Cooper | Lightrocket | Getty Images<\/p>\n

Pinterest<\/a> said Tuesday it plans to lay off less than 15% of its workforce and cut back on office space as the company embraces artificial intelligence<\/a>. <\/p>\n

In a securities filing<\/a>, Pinterest said it expects the cuts will be complete by the end of its third quarter in late September. Shares of Pinterest slipped about 3% premarket.<\/p>\n

The social media company said it’s “reallocating resources” to AI-focused teams and prioritizing “AI-powered products and capabilities.” It said it’s also reshaping its sales and marketing strategy.<\/p>\n

The company said it expects to record pre-tax restructuring charges of about $35 million to $45 million. <\/p>\n

Pinterest had more than 4,500 employees globally as of last April, according to its most recent proxy filing<\/a>.<\/p>\n

Pinterest has looked to inject AI throughout its platform to show more personalized and relevant content to users. The company last October released a “Pinterest Assistant”<\/a> shopping tool. <\/p>\n

At the same time, Pinterest has rolled out more automated advertising tools for marketers as it faces increasing competition<\/a> from TikTok, Meta<\/a>‘s Facebook and Instagram. <\/p>\n

“Our investments in AI and product innovation are paying off,” Pinterest CEO Bill Ready said in November<\/a>. “We’ve become a leader in visual search and have effectively turned our platform into an AI-powered shopping assistant for 600 million customers.”<\/p>\n

Pinterest isn’t the only company downsizing as it invests in AI. AI was cited<\/a> as the reason for almost 55,000 layoffs in the U.S. last year, according to consulting firm Challenger, Gray & Christmas.<\/p>\n

Some experts have questioned whether the technology is the real source of the job reductions, saying some companies could be “AI-washing,”<\/a> or blaming layoffs on the new technology to cover up cost-cutting efforts or other issues with their businesses. <\/p>\n

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