As the Daytona 500 is approaching, the pressure is high on the drivers. And for a driver without a full-time home, that pressure is even higher.<\/p>\n
While the big teams have guaranteed spots, everyone else has to fight just to get into the race. In this tough environment, Corey Heim, a young champion currently struggling to find a permanent seat, has just landed the opportunity of a lifetime with a top team and a massive sponsor.<\/p>\n
Advertisement<\/p>\n
Corey Heim joins 23XI for Daytona 500<\/p>\n
Michael Jordan\u2019s 23XI Racing officially announced that Corey Heim will drive the number 67 Toyota Camry XSE. This is happening because Robinhood, a famous stock-trading company worth about $96 billion, is the team\u2019s primary sponsor.<\/p>\n
The partnership with 23XI and Robinhood began in 2025 and was the brand\u2019s first entry into motorsports.<\/p>\n
This is a huge deal because he doesn\u2019t have a full-time seat in the NASCAR Cup Series this year,<\/a> even though he is a truck series regular-season champion. Heim\u2019s only going to run a few part-time races in 2026.<\/p>\n \u201cIt means a lot to me to have the opportunity to represent Robinhood again this season, and it\u2019s extra special to do so at the Daytona 500,\u201d shared Corey Heim.<\/p>\n Advertisement<\/p>\n \u201cComing off a great season last year, I\u2019m excited to continue my growth as a driver and look forward to another successful year.\u201d<\/p>\n \u201cWe\u2019re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,\u201d said Steve Lauletta, 23XI team president.<\/p>\n \u201cRobinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.\u201d<\/p>\n For a driver spending 2026 running a few part-time races, this isn\u2019t just a race; it is a high-visibility showcase. A convincing performance in front of a global audience and a $96 billion sponsor could be the luck needed to secure Heim a full-time Cup Series home for 2027.<\/p>\n Advertisement<\/p>\n But while Heim\u2019s entry adds a new spark to the 23XI lineup, the foundation of the organization remains firmly secure on its pillar, Bubba Wallace.<\/p>\n Bubba Wallace\u2019s future with 23XI<\/p>\n Heading into the 2026 season, Wallace\u2019s future with the team is more secure than ever following a multi-year contract extension signed in 2024.<\/p>\n This stability comes from the back of a career and the Best 2025 Campaign.<\/p>\n Bubba\u2019s 11th finish in the final championship, collecting one win in Indianapolis, six 5th-place finishes, and leading 378 lapses and his consistent growth across all track types, including his improved performance on road courses, has transformed him into an estimated weekly contender for the number 23 Toyota.<\/p>\n Advertisement<\/p>\n \u201cI\u2019m excited for more races this year with Robinhood and appreciative of their support for 23XI,\u201d exclaimed Bubba Wallace.<\/p>\n \u201cWe\u2019re still a relatively young team that\u2019s growing and learning, and it\u2019s been fun to bring new partners into the sport and grow alongside them.\u201d<\/p>\n The expansion of corporate interest at 23XI isn\u2019t limited to Heim\u2019s entry; it is also radically shifting the look of Wallace\u2019s program.<\/p>\n As 23XI settles its charter agreements and looks toward a future of expansion, Wallace remains the veteran leader expected to guide the team toward its goal of becoming an elite multi-car powerhouse.<\/p>\n Advertisement<\/p>\n The post Seatless NASCAR Champion Set to Attempt Daytona 500 With Michael Jordan\u2019s $96B Partnership<\/a> appeared first on EssentiallySports<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"As the Daytona 500 is approaching, the pressure is high on the drivers. And for a driver without…\n","protected":false},"author":2,"featured_media":437478,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[2331,49,48,28942,3140,19546,3004,634,69965,82],"class_list":["post-437477","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-bubba-wallace","tag-ca","tag-canada","tag-corey-heim","tag-cup-series","tag-daytona-500","tag-michael-jordan","tag-nascar","tag-robinhood","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/437477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=437477"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/437477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/437478"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=437477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=437477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=437477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}