{"id":438418,"date":"2026-01-28T10:24:22","date_gmt":"2026-01-28T10:24:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/438418\/"},"modified":"2026-01-28T10:24:22","modified_gmt":"2026-01-28T10:24:22","slug":"diane-richardson-is-an-advocate-for-the-wnba-she-says-unrivaled-will-get-philly-ready-for-its-franchise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/438418\/","title":{"rendered":"Diane Richardson is an advocate for the WNBA. She says Unrivaled will get Philly ready for its franchise."},"content":{"rendered":"<p class=\"inq-p text-primary  \">Temple coach Diane Richardson is not from Philadelphia. She spent much of her life in the Maryland and Washington region, which included five coaching stints in the area. <\/p>\n<p class=\"inq-p text-primary  \">When Richardson was hired at Temple in 2022, she got a taste of what the Big 5 \u2014 and sports in general \u2014 meant to the city. But seeing how Philly responded to the women\u2019s side of the Big 5 intrigued Richardson. It made her want to grow women\u2019s basketball even more.<\/p>\n<p class=\"inq-p text-primary  \">Richardson has since become an advocate for professional women\u2019s basketball and hopes to bring more eyes to the game, with a WNBA franchise set to come to Philadelphia in 2030. In the meantime, Unrivaled will make its first trip out of Miami and play at Xfinity Mobile Arena on Friday.<\/p>\n<p class=\"inq-p text-primary  \">\u200b\u201cIt really sets the tone for what Philly has to come,\u201d Richardson said. \u201cThe WNBA is coming here in a few years and to have Unrivaled come here, the first place that they have come to, it really shows the support that\u2019s here for women\u2019s basketball and how Philly\u2019s grabbing ahold of it. So I\u2019m excited about it. I\u2019m really excited about the representation. I\u2019m excited for the young girls in Philly to be able to see that up close and personal.\u201d<\/p>\n<p class=\"inq-p type-interstitial text-primary\">\u00bb READ MORE: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-link-type=\"interstitial\" href=\"https:\/\/www.inquirer.com\/wnba\/unrivaled-basketball-philly-xfinity-mobile-arena-tickets-20260115.html\" class=\"no-underline text-blue-mid hover:shadow-lightmode\">Philly is Unrivaled women\u2019s basketball doubleheader at Xfinity Mobile Arena is sold out<\/a><\/p>\n<p class=\"inq-p text-primary  \">Basketball was not always Richardson\u2019s calling card. She was a highly successful businesswoman in the late \u201990s, even being named one of the top female executives in the country in 1995. However, she left her post as founder and chief operating officer of American Security Corporation to pursue a different passion, mentoring young girls through basketball. <\/p>\n<p class=\"inq-p text-primary  \">Part of Richardson\u2019s inspiration to make that change came from former college basketball coach and current color commentator Carolyn Peck. Richardson crossed paths with Peck during a recruiting visit with a player while Peck was at the University of Florida and Richardson was coaching at Riverdale Baptist School in Upper Marlboro, Md. She  was enamored by Peck\u2019s drive to help young athletes. <\/p>\n<p class=\"inq-p text-primary  \">\u201cI saw the care she had with her student-athletes and how she wanted to project women\u2019s sports,\u201d Richardson said. \u201cShe had recently won the national championship and I just saw what she put into it. I was just amazed and inspired that when you can be in a position like that, you can actually inspire other people. I left corporate America to coach because I saw her example. And I love what I\u2019m doing now.\u201d <\/p>\n<p class=\"inq-p text-primary  \">Richardson arrived on North Broad Street before the 2022 season and quickly got to work, not just with her new program, but with women\u2019s basketball as a whole. <\/p>\n<p class=\"inq-p text-primary  \">Richardson bought into the Big 5 Classic, and when the format changed before the 2024-25 season, she was all for it. The first two years has seen the tripleheader held at <a class=\"relative z-1 text-blue-mid hover:shadow-lightmode\" data-link-type=\"article-body\" href=\"https:\/\/www.inquirer.com\/topic\/villanova\" rel=\"nofollow noopener\" target=\"_blank\">Villanova<\/a>\u2019s Finneran Pavilion. While Richardson believes the first two years have been successful, there is more to be done. <\/p>\n<p class=\"inq-p text-primary  \">\u201cI think we could use some more exposure,\u201d Richardson said. \u201cWe\u2019re playing at Villanova and the guys are playing downtown [at Xfinity Mobile Arena]. And I think if we put enough money into it, enough marketing into it, and we can market it locally and get a lot of people there.\u201d<\/p>\n<p class=\"inq-p text-primary  \">Richardson also has her team engage with the community in women\u2019s basketball events. The Owls held a camp with <a class=\"relative z-1 text-blue-mid hover:shadow-lightmode\" data-link-type=\"article-body\" href=\"https:\/\/www.skilladelphiabasketballacademy.org\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.skilladelphiabasketballacademy.org\/\">Skilladelphia<\/a>, a basketball clinic for young girls, and attended a WNBA watch party with Watch Party PHL to see a game that featured Jonquel Jones, Natasha Cloud, and Kahleah Copper. <\/p>\n<p class=\"inq-p type-interstitial text-primary\">\u00bb READ MORE: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-link-type=\"interstitial\" href=\"https:\/\/www.inquirer.com\/wnba\/unrivaled-basketball-philadelphia-tour-stop-natasha-cloud-cherelle-parker-napheesa-collier-alex-bezzell-20251002.html\" class=\"no-underline text-blue-mid hover:shadow-lightmode\">Mayor Cherelle Parker among those celebrating Unrivaled\u2019s tour stop in Philly: \u2018This is history in motion\u2019<\/a><\/p>\n<p class=\"inq-p text-primary  \">A key part of Richardson\u2019s involvement over her four years at Temple has been the involvement of Jones and Copper. Jones, who plays for the New York Liberty, is Richardson\u2019s adopted daughter and makes the trip to Philly whenever she can. <\/p>\n<p class=\"inq-p text-primary  \">She acted as a tour guide when <a class=\"relative z-1 text-blue-mid hover:shadow-lightmode\" data-link-type=\"article-body\" href=\"https:\/\/www.inquirer.com\/college-sports\/temple\/diane-richardson-womens-basketball-bahamas-trip-tournament-20251125.html\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.inquirer.com\/college-sports\/temple\/diane-richardson-womens-basketball-bahamas-trip-tournament-20251125.html\">the Owls went to the Bahamas<\/a> in November. Copper, who plays for the Phoenix Mercury, is from North Philly and has been a great friend of the program. She attended nearly every practice during Richardson\u2019s first two seasons.<\/p>\n<p class=\"inq-p text-primary  \">Having professionals involved with the program has been beneficial for the team. It\u2019s an opportunity to see what basketball can do for them. <\/p>\n<p class=\"inq-p text-primary  \">\u201cCoach Rich is really great at networking,\u201d said junior guard Kaylah Turner. \u201cWe\u2019ll have little meetings here and there to meet this person and that person she wants us to talk to. She knows that every person has one thing that we can take away from as far as lessons. We meet a lot of different people, and just watching her, she knows everybody.\u201d<\/p>\n<p class=\"inq-p text-primary  \">Richardson brought her whole team to the Unrivaled announcement event on Oct. 2, when the pro 3v3 league announced it would visit the city on Jan. 30. Unrivaled is the next step to growing women\u2019s basketball in the area.<\/p>\n<p class=\"inq-p type-interstitial text-primary\">\u00bb READ MORE: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-link-type=\"interstitial\" href=\"https:\/\/www.inquirer.com\/wnba\/wnba-expansion-philly-2030-ownership-billie-jean-king-20260124.html\" class=\"no-underline text-blue-mid hover:shadow-lightmode\">Philly has long been a special place for tennis legend Billie Jean King. And she wants to see the WNBA succeed here.<\/a><\/p>\n<p class=\"inq-p text-primary  \">Richardson hopes a lot comes from Unrivaled, including gaining more women\u2019s basketball fans. <\/p>\n<p class=\"inq-p text-primary  \">\u201cI hope that the people who talk bad about women\u2019s sports and the WNBA will see that this is true basketball,\u201d Richardson said. \u201cIt\u2019s not just some stuff on the corners. It\u2019s not just AAU or church league. This is real professional basketball, and it should be respected as such.\u201d <\/p>\n<p class=\"inq-p text-primary  \">After Unrivaled, the city will have four years to prepare to welcome its WNBA team. The support that has come from Unrivaled is encouraging, and Richardson believes with continued marketing, Philly will be more than ready for a pro team. <\/p>\n<p class=\"inq-p text-primary  \">\u201cWith the WNBA coming here, we\u2019re going to be exploding,\u201d Richardson said. \u201cTo get Unrivaled sold out in a matter of days, that tells you we are ready for the WNBA. I think if we continue to have programs and events like that, it\u2019ll get there, and I think we\u2019ll have sold-out stadiums when the WNBA gets here.\u201d <\/p>\n<p class=\"inq-p text-primary  \">In her short time in the city, Richardson has been at the forefront of the push to grow women\u2019s basketball here. She hopes others will see the beauty in the sport, too.<\/p>\n<p class=\"inq-p text-primary  \">\u201cIf they are a true sports fan, they will love women\u2019s basketball,\u201d Richardson said. \u201cAnd it\u2019s not just to say that it\u2019s women\u2019s basketball, but if you love sports, you\u2019ll love women\u2019s basketball, because it\u2019s basketball.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Temple coach Diane Richardson is not from Philadelphia. She spent much of her life in the Maryland and&hellip;\n","protected":false},"author":2,"featured_media":438419,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,181873,82,630],"class_list":["post-438418","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-ca","tag-canada","tag-diane-richardson-unrivaled-wnba-womens-basketball-fanbase","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/438418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=438418"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/438418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/438419"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=438418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=438418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=438418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}