{"id":439670,"date":"2026-01-28T23:47:38","date_gmt":"2026-01-28T23:47:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/439670\/"},"modified":"2026-01-28T23:47:38","modified_gmt":"2026-01-28T23:47:38","slug":"nascar-usa-luge-announce-partnership-ahead-of-2026-winter-olympics","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/439670\/","title":{"rendered":"NASCAR, USA Luge announce partnership ahead of 2026 Winter Olympics"},"content":{"rendered":"

NASCAR<\/a> and USA Luge<\/a> announced a new, long-term partnership leading up the 2026 Milano Cortina Winter Olympics<\/a>.<\/p>\n

The premier stock car racing series and the organization in charge of luge in the U.S. have revealed a technical and marketing partnership where NASCAR will provide financial and technical resources to USA Luge with the 2026 Winter Games around the corner.<\/p>\n

Advertisement<\/p>\n

With their new agreement, expect to see NASCAR-branded content on NBC Sports YouTube weekly shows, spots in the USA Luge Fantasy Camp, athlete appearance with NASCAR branding on athletic wear and the USA Luge headquarters in Lake Placid, New York.<\/p>\n

The technical resources and assistance that NASCAR will provide USA Luge will focus on aerodynamic optimization of sleds and other luge equipment. Additionally, NASCAR will emphasize virtual optimization using computational fluid dynamics and wind tunnel testing.<\/p>\n

1 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

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1 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

\"\"<\/p>\n

2 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

\"\"<\/p>\n

3 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

\"\"<\/p>\n

4 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

\"\"<\/p>\n

5 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

\"\"<\/p>\n

6 \/ 6<\/p>\n

What will Team USA wear at the 2026 Winter Olympics? See their looks<\/p>\n

Team USA’s Winter Olympics ceremony uniforms are designed by Ralph Lauren. The Winter Olympic Games will be held in Italy in 2026.<\/p>\n

For those unfamiliar with the sport, luge is an Olympic winter sliding sport where athletes ride feet-first on a small sled laying on their back, gliding down an iced out track only steering with subtle body movements. Sleds can reach speeds faster than 90 mph.<\/p>\n

Advertisement<\/p>\n

NASCAR vice president of vehicle performance Dr. Eric Jacuzzi conveyed his support to partner with USA Luge in a news release. He said the partnership is about “bringing two U.S. sports together to push boundaries and help drive competitive excellence.”<\/p>\n

\u201cAt NASCAR, innovation and performance are part of our DNA, and this partnership with USA Luge is a powerful example of how that expertise can extend beyond the racetrack,” Jacuzzi said. “From aerodynamics and engineering to fan engagement and athlete support, we\u2019re proud to collaborate with an organization that shares our passion for speed, precision and representing the USA on the world stage.”<\/p>\n

Several members of the NASCAR team scanned numerous USA Luge athletes as the starting point in the program during the Park City World Cup in December 2025.<\/p>\n

1 \/ 25<\/p>\n

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Aug. 23: Ryan Blaney celebrates winning the Coke Zero Sugar 400 at Daytona International Speedway.<\/p>\n

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1 \/ 25<\/p>\n

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Aug. 23: Ryan Blaney celebrates winning the Coke Zero Sugar 400 at Daytona International Speedway.<\/p>\n

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Aug. 16: Austin Dillon celebrates after winning the Cook Out 400 at Richmond Raceway.<\/p>\n

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Aug 10: Shane Van Gisbergen celebrates after winning the Go Bowling at The Glen at Watkins Glen International.<\/p>\n

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Aug. 3: William Byron (24) celebrates after winning the Iowa Corn 350 at Iowa Speedway in Newton, Iowa.<\/p>\n

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5 \/ 25<\/p>\n

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July 27: Bubba Wallace and his wife Amanda celebrate with the trophy on the yard of brick at Indianapolis Motor Speedway after winning the Brickyard 400.<\/p>\n

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6 \/ 25<\/p>\n

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July 20: Denny Hamlin celebrates in victory lane after winning the AutoTrader EchoPark Automotive 400 at Dover Motor Speedway in Dover, Delaware.<\/p>\n

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July 13: Shane van Gisbergen celebrates after winning the Toyota\/Save Mart 350 at Sonoma Raceway.<\/p>\n

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July 6: Shane van Gisbergen celebrates after winning the Grant Park 165 at Chicago Street Race.<\/p>\n

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June 28: Chase Elliott celebrates in victory lane after winning the Quaker State 400 at EchoPark Speedway.<\/p>\n

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June 22: Chase Briscoe celebrates winning The Great American Getaway 400 at Pocono Raceway in Long Pond, Pennsylvania.<\/p>\n

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June 15: Shane Van Gisbergen celebrates winning the Viva Mexico 250 at Autodromo Hermanos Rodriguez in Mexico City.<\/p>\n

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June 8: Denny Hamlin celebrates after winning the FireKeepers Casino 400 at Michigan International Speedway.<\/p>\n

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June 1: Ryan Blaney celebrates after winning the Cracker Barrel 400 at Nashville Superspeedway in Lebanon, Tennessee.<\/p>\n

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May 25: Ross Chastain celebrates after winning the Coca-Cola 600 at Charlotte Motor Speedway.<\/p>\n

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May 11: Kyle Larson celebrates winning the AdventHealth 400 at Kansas Speedway.<\/p>\n

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May 4: Joey Logano celebrates after winning the Wurth 400 at Texas Motor Speedway.<\/p>\n

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April 27: Austin Cindric celebrates in victory lane after winning the Jack Link’s 500 at Talladega Superspeedway.<\/p>\n

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April 13: Kyle Larson celebrates winning the Food City 500 at Bristol Motor Speedway.<\/p>\n

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April 6: Denny Hamlin celebrates with his Joe Gibbs Racing crew after winning the Goodyear 400 at Darlington Raceway.<\/p>\n

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March 30: Denny Hamlin celebrates after his win at the Cook Out 400 at Martinsville Speedway.<\/p>\n

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March 23: Kyle Larson celebrates with his son after winning the Straight Talk Wireless 400 at Homestead-Miami Speedway in Homestead, Florida.<\/p>\n

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22 \/ 25<\/p>\n

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March 16: Josh Berry celebrates after winning the Pennzoil 400 at Las Vegas Motor Speedway.<\/p>\n

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March 9: Christopher Bell celebrates winning the Shriners Children\u2019s 500 at Phoenix Raceway.<\/p>\n

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24 \/ 25<\/p>\n

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Feb. 23: Christopher Bell celebrates winning the Ambetter Health 400 at Atlanta Motor Speedway.<\/p>\n

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25 \/ 25<\/p>\n

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Feb. 16: William Byron, center, celebrates winning the Daytona 500 at Daytona International Speedway.<\/p>\n

USA Luge CEO Scott Riewald expressed his excitement for what the future holds between USA Luge and NASCAR.<\/p>\n

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“We couldn’t be happier about the opportunity to partner with NASCAR. We align in so many areas \u2013 speed, adrenaline, high-tech equipment, representing the USA \u2013 that it only makes sense to come together in a relationship like this,” Riewald said in a news release.<\/p>\n

He added: “NASCAR has so much experience and expertise around aerodynamics, fabrication, and materials that we believe, when combined with the knowledge of our staff, will help USA Luge develop the fastest sleds in the world. On top of that, I can’t think of two other entities \u2013 NASCAR and Olympic sport \u2013 that shout ‘USA.’ We have already seen benefits in the short time we’ve worked together, and we are excited about what the future holds for USA Luge and NASCAR.\u201d<\/p>\n

The opening ceremonies\u00a0for the\u00a0Milano Cortina Winter Olympics<\/a> will be held on\u00a0Friday,\u00a0Feb. 6.\u00a0The luge event kicks off with the men\u2019s singles training runs on Wednesday, Feb. 4, with the first competitions on Saturday, Feb. 7.<\/p>\n

Advertisement<\/p>\n

Every race will\u00a0be aired on\u00a0NBC\u00a0and USA Network, and stream live on Peacock<\/a> and\u00a0NBC Olympics<\/a>\u00a0platforms.<\/p>\n

This article originally appeared on USA TODAY: NASCAR, USA Luge reveal partnership for 2026 Winter Olympics in Milan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR and USA Luge announced a new, long-term partnership leading up the 2026 Milano Cortina Winter Olympics. The…\n","protected":false},"author":2,"featured_media":439671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,182218,634,82,182219,182217],"class_list":["post-439670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-milano-cortina-winter-olympics","tag-nascar","tag-sports","tag-technical-resources","tag-usa-luge"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/439670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=439670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/439670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/439671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=439670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=439670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=439670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}