LAKE PLACID, N.Y.\u2014With the Olympic Winter Games Milano Cortina 2026 just over a week away, USA Luge and NASCAR have announced a technical and marketing partnership with an eye on the long-term in the areas of technology and in galvanizing the sporting community around USA. The motorsports sanctioning and operating company will supporting the Olympic sliding sports organization with financial and technical resources.<\/p>\n
The agreement, effective immediately, includes athlete appearances, NASCAR-branded content on weekly NBC Sports YouTube shows, spots in the USA Luge Fantasy Camp, and NASCAR branding on athlete wear and at the USA Luge headquarters in Lake Placid, N.Y. Additionally, the White Castle USA Luge Slider Search will visit the Charlotte area later this spring.<\/p>\n
NASCAR will also provide USA Luge with technical assistance, currently focused on aerodynamic optimization of sleds and equipment. This includes but is not limited to virtual optimization using computational fluid dynamics and wind tunnel testing. During the Park City World Cup held in December of 2025, members of the NASCAR team scanned several USA Luge athletes as the starting point in the program.<\/p>\n
\u201cAt NASCAR, innovation and performance are part of our DNA, and this partnership with USA Luge is a powerful example of how that expertise can extend beyond the racetrack. From aerodynamics and engineering to fan engagement and athlete support, we\u2019re proud to collaborate with an organization that shares our passion for speed, precision and representing the USA on the world stage. As the Games approach and looking well beyond 2026, this is about bringing two U.S. sports together to push boundaries and help drive competitive excellence,\u201d said Dr. Eric Jacuzzi, vice president, vehicle performance, NASCAR.<\/p>\n
Scott Riewald, CEO, USA Luge, added, \u201cWe couldn\u2019t be happier about the opportunity to partner with NASCAR. We align in so many areas\u2014speed, adrenaline, high-tech equipment, representing the USA\u2014that it only makes sense to come together in a relationship like this. NASCAR has so much experience and expertise around aerodynamics, fabrication, and materials that we believe, when combined with the knowledge of our staff, will help USA Luge develop the fastest sleds in the world. On top of that, I can\u2019t think of two other entities\u2014NASCAR and Olympic sport\u2014that shout \u2018USA.\u2019 \u00a0We have already seen benefits in the short time we\u2019ve worked together, and we are excited about what the future holds for USA Luge and NASCAR.\u201d<\/p>\n
Opening Ceremonies\u00a0for the\u00a02026\u00a0Winter Games will be held on\u00a0Friday,\u00a0February 6.\u00a0Luge at\u00a0the 2026 Milan Cortina Winter Olympics\u00a0kicks off with the men\u2019s singles competition on Saturday, February 7. All races will\u00a0air on\u00a0NBC\u00a0and USA Network, and\u202fstream live on Peacock<\/a>\u202fand NBC Olympics<\/a>\u00a0platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"LAKE PLACID, N.Y.\u2014With the Olympic Winter Games Milano Cortina 2026 just over a week away, USA Luge and…\n","protected":false},"author":2,"featured_media":440654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-440653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/440653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=440653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/440653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/440654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=440653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=440653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=440653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}