{"id":441329,"date":"2026-01-29T18:10:09","date_gmt":"2026-01-29T18:10:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/441329\/"},"modified":"2026-01-29T18:10:09","modified_gmt":"2026-01-29T18:10:09","slug":"brage-vestavik-finds-a-new-home-in-canada","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/441329\/","title":{"rendered":"Brage Vestavik finds a new home in Canada"},"content":{"rendered":"

Brage Vestavik is at the absolute peak of freeride right now. The Norwegian viking is stacking up blockbuster segments and videos. And GT still cut him loose<\/a>. But Vestavik has a new home here in Canada.<\/p>\n

Brage Vestavik is joining Norco.<\/p>\n

\"Brage<\/a>Photo: Ale DiLullo Photography
\nA Viking lands in the home of freeride<\/p>\n

\u201cGrowing up, I was inspired most by seeing the North Shore and the mountain biking scene in Canada \u2014 it feels unreal signing with a brand that started here, in the birthplace of freeride,\u201d Brage Vestavik says of his move to Norco.\u00a0\u201cNorco always symbolized freeride to me. A lot of my inspiration came from the early days with Ryan Leech, and Ben Boyko is one of my all-time favourite riders. Getting the OG Norco stickers from the magazines, with the rider holding the shovel, is burned into my mind as a kid!\u201d<\/p>\n

While Vestavik\u2019s projects are always huge, huge can take time and a lot of work. The Norweigan says Norco\u2019s willingness to support that is crucial.<\/p>\n

\u201cIt\u2019s been an insane journey getting to this point, representing what I want in mountain biking. My vision for riding, and the projects the crew and I are making, take a really long time to bring to life \u2014 months or even years. To have Norco trusting the vision, moving things forward together, is really special,\u201d Vestavik said.<\/p>\n

\u201cSpending a lot more time in B.C., it\u2019s the dream set-up having Norco\u2019s office close by, and the first time a team has been around me to really take the bike to a new level. It\u2019s a huge step for me and for freeriding, to see how far we can actually push it. I\u2019m excited to be more involved developing new bikes with the engineers and whole team at Norco, testing and riding here in Canada, and just hanging with the crew. It feels like the perfect set-up to work toward the future of mountain biking together.\u201d<\/p>\n

Or, more simply:<\/p>\n

\u201cIt all just goes back to biking, and that feeling of being free. I\u2019m so fired up to see where we will take everything, and to just have fun and ride bikes together.\u201d<\/p>\n

\"Brage<\/a>Photo: Ale DiLullo Photography
\nNorco keeps building momentum<\/p>\n

The freeride Viking joins an increasingly international and renowned roster at the Canadian brand. Homegrown talent Gracey Hemstreet is going up against the best in elite women\u2019s World Cup racing \u2013 and frequently winning. She\u2019s on the Norco Race Division team led by the G.O.A.T. of men\u2019s downhill, Greg Minnaar.<\/p>\n

Now, Norco is testing its bikes with Brage Vestavik, the best in freeride. Which makes sense, as the brand has several bikes in that range. From the downhill race bike to the Shore, Range, Sight and, for more trail-focused shredding, the new Optic, the Canadian brand\u2019s line is built tough.<\/p>\n

\u201cBrage brings a level of creativity and commitment that pushes everyone around him. For us, this partnership is built on shared energy and real trust, and on the idea that the best projects take time, passion and intention; with everyone involved believing in the same goal. We\u2019re excited to support Brage and can\u2019t wait to see what we create together. We\u2019re proud to welcome him to the Norco family,\u201d says\u00a0Elli Petersilie, Norco Brand Director.<\/p>\n

\u201cWhen Brage and I met for the first time, it didn\u2019t feel like a negotiation. It just felt right,\u201d Petersilie adds. \u201cThe conversation was easy, because our values align. Authenticity, doing things for the right reasons, with the right people, and letting the riding speak for itself \u2014 that kind of truth is rare these days, but it matters.\u201d<\/p>\n

Not that Vestavik needs any introduction, here\u2019s Norco\u2019s mini-bio on B-Rage.<\/p>\n

Brage Vestavik is Freeride epitomized. Born in Mysen, Norway, Brage grew up building North Shore- style features and pushing his riding from early on. From the endless creativity of childhood, Brage\u2019s signature ride style has developed into one of the hardest-hitting, most heavy metal experiences you can witness on two wheels. It\u2019s experimentation pushed beyond limits, blowing through boundaries to access new realms. Today, Brage has not changed. His dreams are bigger, and the projects are more extreme, but his creativity does not accept the impossible. He inspires people to go beyond what\u2019s known and to create their own reality on a bike.<\/p>\n","protected":false},"excerpt":{"rendered":"Brage Vestavik is at the absolute peak of freeride right now. The Norwegian viking is stacking up blockbuster…\n","protected":false},"author":2,"featured_media":441330,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[145204,49,48,145205,1700,62722,44,173240],"class_list":["post-441329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-brage-vestavik","tag-ca","tag-canada","tag-freeride","tag-mtb-features","tag-mtb-news","tag-news","tag-norco"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/441329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=441329"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/441329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/441330"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=441329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=441329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=441329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}