{"id":441340,"date":"2026-01-29T18:16:08","date_gmt":"2026-01-29T18:16:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/441340\/"},"modified":"2026-01-29T18:16:08","modified_gmt":"2026-01-29T18:16:08","slug":"nascar-unveils-plan-to-transform-race-weeks-race-tracks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/441340\/","title":{"rendered":"NASCAR unveils plan to transform race weeks, race tracks"},"content":{"rendered":"<p class=\"c-paragraph sections-leagues-and-governing-bodies \">NASCAR EVP and Chief Venue &amp; Racing Innovation Officer Ben Kennedy said that the racing body hopes to turn \u201ctracks into venues and races into events\u201d as part of its new strategy to revamp race weeks and race tracks, according to Ken Willis of the DAYTONA BEACH NEWS-JOURNAL. Kennedy noted that it \u201cshouldn\u2019t be long before the game plan &#8212; some 18 months in the making\u201d &#8212; begins showing itself. Kennedy: \u201cWhen fans come to a racetrack, whether it\u2019s on the day of the Daytona 500 or any other day during the year, our plan is we\u2019re continuing to raise the standards and expectations they have, and that we\u2019re turning the races into these weeklong events.\u201d Kennedy sent an internal memo to the assorted NASCAR staffs that featured \u201cupdates on many personnel moves and maneuvers involving existing officials, as well as plenty of the modern corporate lingo.\u201d It included the new structure\u2019s \u201cfive strategic pillars,\u201d which are \u201cLive Events and Experiences, Admissions and Performance Marketing, Venue Optimization, Premium and Signature Experiences, and Innovation and Growth Initiatives.\u201d Kennedy said, \u201cWe\u2019re working on some new offerings we\u2019re going to announce in a few weeks, from a hospitality perspective. \u2026 Every track has its own brand and we want to find a way to lean into that brand even more than we have in the past\u201d (<a href=\"https:\/\/www.news-journalonline.com\/story\/sports\/nascar\/2026\/01\/27\/nascar-news-daytona-500-rolex-24-ben-kennedy\/88366796007\/?tbref=hp\" target=\"_blank\" rel=\"nofollow noopener\">DAYTONA BEACH NEWS-JOURNAL, 1\/27<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR EVP and Chief Venue &amp; Racing Innovation Officer Ben Kennedy said that the racing body hopes to&hellip;\n","protected":false},"author":2,"featured_media":441341,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,12716,634,82],"class_list":["post-441340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-motorsports","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/441340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=441340"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/441340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/441341"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=441340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=441340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=441340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}