{"id":444757,"date":"2026-01-31T08:07:11","date_gmt":"2026-01-31T08:07:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/444757\/"},"modified":"2026-01-31T08:07:11","modified_gmt":"2026-01-31T08:07:11","slug":"jeff-burton-explains-nascars-obsession-to-take-the-sport-outside-america","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/444757\/","title":{"rendered":"Jeff Burton Explains NASCAR&#8217;s Obsession to Take the Sport Outside America"},"content":{"rendered":"<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-1\" class=\"data-event\">The NASCAR Cup Series held its first points-paying race at an international venue in Mexico City last year. It was seen as a major step towards expanding the stock car racing\u2019s boundaries beyond the United States of America and attracting an overseas audience. But what are the roots of this belief that NASCAR has to go overseas to protect its future? Jeff Burton explained in a recent interview with Kenny Wallace.<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-2\" class=\"data-event\">The veteran driver thinks that the governance sees it as a way to grow the sport. While he admitted that he doesn\u2019t know if it is the right thing to do, he is extremely enthusiastic about taking things to Canada. Stock car racing has extremely passionate fans in the region, and it could do wonders for NASCAR\u2019s TV ratings and viewership to go north of the border.<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-3\" class=\"data-event\">He <a href=\"https:\/\/youtu.be\/7Qsq3_GZnWs?si=N0BNmYxNvi_k9KWh&amp;t=4060\" target=\"_blank\" rel=\"noopener nofollow\" data-utm_source=\"article\" data-utm_medium=\"content\" data-utm_campaign=\"link\">added<\/a>, \u201cI just think it\u2019s just the conversation about growing the sport, you know what I mean? How can we grow the sport? And those are decisions that you know Ben Kennedy, he\u2019ll be heavy into those discussions about what is the right thing to do, if anything. And again, if you don\u2019t ever do anything, you are going to fail.\u201d<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-4\" class=\"data-event\">Staying stagnant is what will kill any sport. It needs to change according to the changing audience interest to keep itself relevant. Burton strongly believes the same. The question is not if change is needed, but rather, when and what change is needed. Despite the success of the event in Mexico City, NASCAR will not be returning there or to any other international venue in 2026.<\/p>\n<p>Which international venue should NASCAR visit next?<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-5\" class=\"data-event\">The most likely and easiest international destination that NASCAR could go to is Montreal, Canada. It makes the most sense from a logistics standpoint as well. And just like Mexico City, the Circuit Gilles Villeneuve hosted the now O\u2019Reilly Auto Parts Series in the late 2000s. So, it isn\u2019t entirely new to the stock car racing world.<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-6\" class=\"data-event\">The Aut\u00f3dromo Jos\u00e9 Carlos Pace in S\u00e3o Paulo, Brazil, is another touted destination. It is one of the most iconic tracks on the Formula 1 calendar and would work well for NASCAR as well. The high-speed curves and dramatic elevation changes would make for an interesting watch.<\/p>\n<p data-type=\"content\" data-variant=\"p\" id=\"article-content-block-7\" class=\"data-event\">With the sport\u2019s affair with Japan rekindled recently in the form of an <a href=\"https:\/\/thesportsrush.com\/nascar-news-jimmie-johnson-gifts-toyota-chairman-akio-toyoda-his-helmet-and-a-bottle-of-bourbon-as-american-racecars-arrive-in-japan\/\" data-utm_source=\"article\" data-utm_medium=\"content\" data-utm_campaign=\"link\" rel=\"nofollow noopener\" target=\"_blank\">exhibition run<\/a> by 23XI Racing and Jimmie Johnson, it could be time to revisit yet another venue NASCAR was synonymous with in the past. With the governing body now finally listening to the fans, for example, with the recent format change, it is more than likely that Canada features on the nationwide series\u2019 calendar in 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"The NASCAR Cup Series held its first points-paying race at an international venue in Mexico City last year.&hellip;\n","protected":false},"author":2,"featured_media":367217,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,74381,115858,634,8354,82],"class_list":["post-444757","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-jeff-burton","tag-kenny-wallace","tag-nascar","tag-nascar-cup-series","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/444757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=444757"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/444757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/367217"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=444757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=444757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=444757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}