{"id":449759,"date":"2026-02-02T20:21:10","date_gmt":"2026-02-02T20:21:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/449759\/"},"modified":"2026-02-02T20:21:10","modified_gmt":"2026-02-02T20:21:10","slug":"samsungs-open-always-wins-campaign-comes-to-life-in-milan-samsung-newsroom-canada","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/449759\/","title":{"rendered":"Samsung\u2019s \u201cOpen Always Wins\u201d Campaign Comes to Life in Milan \u2013 Samsung Newsroom Canada"},"content":{"rendered":"<p>                        Samsung invites fans to experience the Olympic spirit through bold out-of-home visuals across iconic Milan landmarks<\/p>\n<p>Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, is bringing the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 through a city-wide out-of-home activation in Milan.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13442\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/Duomo-high.jpg\" alt=\"\" width=\"4000\" height=\"3000\"  \/>Samsung out-of-home advertising at Duomo <\/p>\n<p>\u00a0<\/p>\n<p>As part of Samsung\u2019s global \u201cOpen Always Wins\u201d campaign<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, the takeover transforms streets, squares and transit hubs into a living canvas \u2014 placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.<\/p>\n<p>\u00a0<\/p>\n<p>Featuring <a href=\"https:\/\/bit.ly\/4juDkoT\" target=\"_blank\" rel=\"noopener nofollow\">Team Samsung Galaxy<\/a> athlete ambassadors, the visuals celebrate drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with \u2018Victory Selfies\u2019 captured on the Galaxy Z Flip7.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13441\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/San-Babila-Low.jpg\" alt=\"\" width=\"4000\" height=\"3000\"  \/>Samsung out-of-home advertising at San Babila<\/p>\n<p>\u00a0<\/p>\n<p>Running across nine key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila \u2013 Durini running until March 15 and Duomo di Milano running until March 31.<\/p>\n<p>\u00a0<\/p>\n<p>As Milano Cortina 2026 approaches, Samsung continues to pair its \u201cOpen always wins\u201d message with local expression \u2014 opening up moments that matter and bringing people closer to the excitement of the Olympic and Paralympic Games.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13440\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/Porta-Venezia-Low.jpg\" alt=\"\" width=\"4000\" height=\"2781\"  \/>Samsung out-of-home advertising at Porta Venezia<\/p>\n<p>\u00a0<\/p>\n<p>Locations for the out-of-home advertising:<\/p>\n<p>\u00a0<\/p>\n<p>Duomo<br \/>\nPorta Venezia<br \/>\nCorso Como \u2013 Porta Garibaldi<br \/>\nPirelli 39<br \/>\nCadorna \u2013 Via Carducci \u2013 San Nicolao<br \/>\nVia San Paolo<br \/>\nCorso Venezia \u2013 Via Senato<br \/>\nSan Babila<br \/>\nLargo La Foppa<br \/>\nPalazzo Odeon<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung\u2019s belief that, with an open mind, anything is possible.<\/p>\n","protected":false},"excerpt":{"rendered":"Samsung invites fans to experience the Olympic spirit through bold out-of-home visuals across iconic Milan landmarks Samsung Electronics&hellip;\n","protected":false},"author":2,"featured_media":449760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-449759","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/449759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=449759"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/449759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/449760"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=449759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=449759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=449759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}