{"id":450921,"date":"2026-02-03T09:58:09","date_gmt":"2026-02-03T09:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/450921\/"},"modified":"2026-02-03T09:58:09","modified_gmt":"2026-02-03T09:58:09","slug":"liv-golf-uses-tiger-woods-and-pga-tour-star-clips-to-promote-everybodys-favorite-golf-league","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/450921\/","title":{"rendered":"LIV Golf uses Tiger Woods and PGA Tour star clips to promote \u2018everybody\u2019s favorite golf league\u2019"},"content":{"rendered":"<p>LIV Golf have taken a bold approach to promoting their latest season by turning to some of the most recognisable names in the sport.<\/p>\n<p>Amidst the chaos and controversy surrounding LIV Golf, their social media team came out with an ingenious marketing video ahead of the start of the 2026 season.<\/p>\n<p>Advertisement<\/p>\n<p>The breakaway league released a video that quickly caught attention across the golfing world, with its choice of imagery adding fuel to the ongoing rivalry with the PGA Tour.<\/p>\n<p><img alt=\"Photo by Hector Vivas\/Getty Images\" loading=\"lazy\" width=\"800\" height=\"534\" decoding=\"async\" data-nimg=\"1\" class=\"standard-img\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/a6a78ac3f2e4e3b557562a43f2064510.jpeg\"\/><\/p>\n<p>Photo by Hector Vivas\/Getty Images<\/p>\n<p>LIV Golf use PGA Tour stars in new campaign<\/p>\n<p>The promotional <a href=\"https:\/\/x.com\/livgolf_league\/status\/2018364869662122464?s=20\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:video;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">video<\/a> featured clips of PGA Tour stars, including Tiger Woods, Jack Nicklaus, Jordan Spieth, and Rory McIlroy, each saying the word LIV.<\/p>\n<p>Stars like Bryson DeChambeau were mentioned by name, as LIV Golf seemingly steered into the controversy surrounding their tensions with the PGA Tour.<\/p>\n<p>The footage ends with the message, \u201cEverybody\u2019s Favorite Golf League returns February 4th.\u201d The move surprised many fans given the continued tension between LIV Golf and the PGA Tour.<\/p>\n<p>Advertisement<\/p>\n<p>On X alone, the video has thousands of views, with many fans being engaged by the controversial campaign.<\/p>\n<p>Fans react as LIV Golf marketing draws attention<\/p>\n<p>The campaign was widely shared online, with many fans praising the creativity behind the concept of using their rivals to promote their tour.<\/p>\n<p>The reaction reflects a wider effort by LIV Golf to raise its profile ahead of the new season, following recent changes behind the scenes in its marketing operation.<\/p>\n<p>With the season opener approaching, the league appears eager to build momentum and remain firmly in the spotlight.<\/p>\n<p>While there are plenty of concerns about the future of LIV Golf, with there being concerns about their funding, their marketing team is definitely earning their due with this work.<\/p>\n<p>Advertisement<\/p>\n<p>Read more:<\/p>\n","protected":false},"excerpt":{"rendered":"LIV Golf have taken a bold approach to promoting their latest season by turning to some of the&hellip;\n","protected":false},"author":2,"featured_media":450922,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,13983,15760,6674,3747,82,6982],"class_list":["post-450921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-jack-nicklaus","tag-jordan-spieth","tag-liv-golf","tag-pga-tour","tag-sports","tag-tiger-woods"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/450921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=450921"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/450921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/450922"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=450921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=450921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=450921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}