‘Achieving Brand Visibility in the Era of AI-Search’ will bring together digital marketing experts and agency leaders on Feb. 5<\/p>\n
NEWS RELEASE
\nSAULT STE. MARIE INNOVATION CENTRE
\n************************
\nAs AI-driven \u201canswer engines\u201d increasingly shape what customers see, trust, and choose, the Sault Ste. Marie Innovation Centre is hosting a practical, business-first session on how organizations can stay discoverable in the new era of AI search.<\/p>\n
Achieving Brand Visibility in the Era of AI-Search takes place Thursday, Feb. 5, at 2:30 p.m at Peace Restaurant at 250 Queen St. E.<\/p>\n
The event will be led by Justin Cook, President and Founder of 9thCO, a Canadian digital agency known for performance marketing and digital growth strategies.<\/p>\n
What attendees will learn<\/p>\n
With AI replacing traditional search journeys, the tactics that used to win page one are evolving fast. This session focuses on what\u2019s changing and what to do about it, including:<\/p>\n
\n\t
<\/p>\n
How AI search experiences differ from classic SEO (links vs. synthesized answers)<\/p>\n
\n\t
\n\t
<\/p>\n
Debunking myths surrounding “LLM Optimization” with proper technical foundations<\/p>\n
\n\t
\n\t
<\/p>\n
What brands can do to become \u201creference-worthy\u201d in AI-generated results<\/p>\n
\n\t
\n\t
<\/p>\n
Practical, non-technical actions businesses can take to improve visibility across emerging search surfaces<\/p>\n
\n\t
<\/p>\n
Fireside chat: real-world perspective from agency leaders<\/p>\n
At 3:45 p.m, Cook will be joined for a fireside chat with Jeff Greco of MODCO and Kevin Rusnell of dig.<\/p>\n
The discussion will unpack what AI search is already changing in brand strategy, analytics, content, and performance marketing and what local businesses should prioritize next.<\/p>\n
Event schedule (high level)<\/p>\n
\n\t
<\/p>\n
2:30 p.m.\u00a0\u2013 Welcome and check-in<\/p>\n
\n\t
\n\t
<\/p>\n
3:00 p.m \u2013 Presentation<\/p>\n
\n\t
\n\t
<\/p>\n
3:45 p.m \u2013 Fireside chat (Cook, Greco, Rusnell)<\/p>\n
\n\t
\n\t
<\/p>\n
4:00 p.m \u2013 Networking and cocktails<\/p>\n
\n\t
<\/p>\n