\n\tIf Donald Trump and Jeff Bezos are known for anything, it\u2019s their ability to take a joke. <\/p>\n
\n\tWhich is why it\u2019s so surprising that Amazon<\/a> would pull Melania<\/a> from a movie theater after some gentle mocking about the film appeared on its marquee. <\/p>\n \n\tAs first reported by The Oregonian<\/a>, and then nationally spotted by The Daily Beast<\/a>, an Oregon theater long known for finding creatively witty ways to advertise its movies was asked by Amazon to stop screening Melania. <\/p>\n \n\tThe Lake Theater and Cafe in Lake Oswego had touted last week\u2019s release of Amazon MGM\u2019s controversial documentary with declarations such as \u201cDoes Melania wear Prada? Find out Friday\u201d and \u2014 quoting Sun Tzu\u2019s\u00a0The\u00a0Art of War \u2014 \u201cTo defeat your enemy, you must know them.\u00a0Melania\u00a0starts Friday.\u201d <\/p>\n \n\tThen manager Jordan Perry says their booker received a call from somebody at Amazon asking the theater to pull the film. <\/p>\n \n\t\u201cThe studio was not happy and\/or did not appreciate my take on marketing their film to our own public,\u201d Perry told The Oregonian. The theater marquee was then changed to: \u201cAmazon called. Our marquee made them mad. All\u00a0Melania\u00a0showings cancelled. Show your support at Whole Foods instead.\u201d This was followed by \u201cJoin Amazon Prime for Free Two-Day Shipping.\u201d (Amazon had no immediate comment on the matter). <\/p>\n \n\tThe theater\u2019s management noted on Instagram that they also received plenty of backlash from local moviegoers long before the film was pulled. Many were upset their quirky Portland suburb cinema was screening Melania in the first place. <\/p>\n \n\t\u201cBefore then, we got countless emails and voicemails and Google \/ Yelp reviews (Google \/ Yelp took them down) wondering why the hell we had Melania here, or disdaining our disparaging of her,\u201d the Instagram statement read. \u201cNow that it\u2019s prematurely over, the plug pulled on us not from public outcry (always listening, thank you) but by some corporate executive (fair enough, sorry AMZN, please don\u2019t cancel my Prime).\u201d <\/p>\n \n\tPerry noted that his theater sold a whopping $196 worth of tickets for the film during its single weekend (the film has done quite well nationally \u2014 the best showing in a decade<\/a> for a documentary, despite scathing critic reviews<\/a>).<\/p>\n \n\tPerry further explained he booked Melania for a simple \u2014 and pretty amusing \u2014 reason: Given how left-leaning the area is, he thought screening Melania would be funny (plus, he notes, it was a pretty dead time for new movies anyway). <\/p>\n \n\t\u201cWouldn\u2019t it be exponentially weirder, to the point of being funny, to show [Melania] here, at your obviously anti-establishment, occasionally troublemaking, neighborhood cinema?\u201d he wondered.<\/p>\n \n\tAnd it might have been \u2014 had anybody on either side had a sense of humor about it. <\/p>\n","protected":false},"excerpt":{"rendered":"If Donald Trump and Jeff Bezos are known for anything, it\u2019s their ability to take a joke. Which…\n","protected":false},"author":2,"featured_media":454199,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[971,49,48,75,80407],"class_list":["post-454198","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-amazon","tag-ca","tag-canada","tag-entertainment","tag-melania"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/454198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=454198"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/454198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/454199"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=454198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=454198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=454198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}