{"id":455781,"date":"2026-02-05T16:17:08","date_gmt":"2026-02-05T16:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/455781\/"},"modified":"2026-02-05T16:17:08","modified_gmt":"2026-02-05T16:17:08","slug":"pga-tour-tv-ratings-farmers-insurance-open-continues-impressive-trend","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/455781\/","title":{"rendered":"PGA Tour TV Ratings: Farmers Insurance Open Continues Impressive Trend"},"content":{"rendered":"

There’s been plenty in the golfing news recently and two big storylines at Torrey Pines helped the Farmers Insurance Open<\/a> draw in a bumper TV audience.<\/p>\n

Golf Channel is reporting its broadcast of Justin Rose’s wire-to-wire victory<\/a> saw an increase in viewers of 102% from last year’s Farmers Insurance Open.<\/p>\n

<\/p>\n

Brooks Koepka making his PGA Tour return<\/a> after leaving LIV Golf will have no doubt added to the surge in ratings – with every round seeing at least a 75% increase on last year to make it the most watched Farmers Insurance Open since 2020, Tiger<\/a> Woods’ last appearance.<\/p>\n

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Overall, Golf Channel averaged 542,000 viewers across the four tournament days, according to the Sports Business Journal<\/a>, with Thursday’s live action pulling in 362,000 on average, up 87% from last year, and Friday doing even better with 455,000 constituting an increase of 115% from 2025.<\/p>\n

And it’s a bit of a trend for Golf Channel which says that the last two PGA Tour events it has broadcast, the Farmers and the American Express, doubled last year’s ratings.<\/p>\n

It was a strong showing across the board at Torrey Pines, with CBS averaging 2.36 million viewer over the weekend, representing a 63% increase on last year, while an average of 2.9m watched Rose complete his dominant success<\/a> on Sunday, up from 1.7m for last year’s final round.<\/p>\n

And more positive news came from ESPN for the PGA Tour Live simulcast on the opening two days ahead of Golf Channel’s coverage.<\/p>\n

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Thursday averaged 381,000 viewers and Friday’s second round brought in just over 400,000 for a pretty healthy couple of days.<\/p>\n

They’re solid numbers all round for the PGA Tour, which no doubt reflect the two big stories that grabbed the public attention – firstly Koepka<\/a> making a surprisingly swift return from LIV Golf.<\/p>\n

Koepka’s battle to make the cut will have kept golf fans watching on, while 45-year-old Rose’s brilliance also seemed to capture the imagination.<\/p>\n

Despite his advancing years the Englishman led the rest of his PGA Tour rivals a merry dance and almost lapped the field on his way to a record winning score at Torrey Pines.<\/p>\n

The PGA Tour now moves on to TPC Scottsdale and the chaos that is the WM Phoenix Open<\/a>, which it will hope can attract even more viewers tuning in to see all the madness unfold.<\/p>\n

TOPICS<\/p>\n


\nJustin Rose
\n<\/a>
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\nBrooks Koepka
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"There’s been plenty in the golfing news recently and two big storylines at Torrey Pines helped the Farmers…\n","protected":false},"author":2,"featured_media":455782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,82],"class_list":["post-455781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/455781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=455781"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/455781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/455782"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=455781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=455781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=455781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}