{"id":456032,"date":"2026-02-05T19:07:07","date_gmt":"2026-02-05T19:07:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/456032\/"},"modified":"2026-02-05T19:07:07","modified_gmt":"2026-02-05T19:07:07","slug":"siriusxm-ends-year-at-33-million-subscribers-revenue-declines","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/456032\/","title":{"rendered":"SiriusXM Ends Year at 33 Million Subscribers, Revenue Declines"},"content":{"rendered":"

\n\tSiriusXM<\/a> reported 31.3 million total paid subscribers in the fourth quarter of 2025. Over the course of the full calendar year, paid subscribers fell by 301,000, even as total monthly churn improved slightly to 1.5 percent in 2025 from 1.6 percent in 2024.<\/p>\n

\n\tThe company\u2019s total number of subscribers, which also includes users on free trial plans, was about 33 million at the end of 2025, and has remained largely unchanged for some time, though down about 1 percent from a year ago.\u00a0Overall, the company expects the number of additional paid subscribers to be \u201cmodestly lower\u201d next year than in 2025, due to the earlier than expected introduction of companion subscriptions, or a type of family plan, which was introudced in Q4. <\/p>\n

\n\t\u201cWe understand the importance of subscribers. We\u2019re very focused on improving the trends. We believe we have a number of initiatives that will enable us to do so. But I would say that even if we don\u2019t, we have incredibly strong and growing free cash flow generation for years to come. And we\u2019re being very disciplined about the interaction between subs and free cash flow,\u201d SiriusXM CEO Jennifer Witz said on the earnings call.\u00a0<\/p>\n

\n\tFourth quarter revenue was $2.19 billion, largely flat year over year, while full-year 2025 revenue came in at $8.56 billion, a decline of 2 percent from the prior year. Net income was $99 million for the fourth quarter, below net income of $287 million in the prior year period. For the full year, net income was $805 million after a net loss of $2 billion million in the prior year.<\/p>\n

\n\tThe company\u2019s stock was up 8 percent in pre-market trading Thursday.<\/p>\n

\n\tSiriusXM has been investing in its talent lineup, recently signing a new three-year agreement <\/a>with Howard Stern, after speculation that he may end his long run at the company.\u00a0<\/p>\n

\n\t\u201cWe signed a new, three-year agreement with the King of All Media, Howard Stern. Our longstanding relationship with Howard helped to define SiriusXM in its early days, and today, he\u2019s more relevant than ever, achieving 32% year over year increase in earned media with A-list interviews and must-hear moments. With this new agreement, we\u2019ve cemented Howard\u2019s place in our lineup for years to come,\u201d\u00a0 Witz said.<\/p>\n

\n\tThe company has also scooped up high-profile podcast talent, with big deals for podcasts such as SmartLess, Call Her Daddy and more. Podcast ad revenue grew 41 percent for the full year, after double-digit growth in 2024. Podcast programmatic demand was up 92 percent in Q4 2024 compared to Q4 2025. Witz called the podcast business an area that \u201cstands on its own,\u201d adding that \u201cthe margin has increased over time.\u201d <\/p>\n

\n\tAsked future contract renewals or greater investment in talent, Scott Greenstein, president and chief content officer of Sirius XM, called it a \u201cmoving target.\u201d <\/p>\n

\n\t\u201cSo that\u2019s a moving target as our lineup shifts due to many factors. People could go on to other parts of their careers. The economic and business models may not make sense. So it\u2019s really a shifting target. So we look at it. We feel really good where the lineup is right now, both on Sirius and for sure in podcasting. But we\u2019re opportunistic where we need to be, but we\u2019re also conservative if the podcast market or anything else gets too frothy in, we\u2019re not going to get into that, especially with the lineup we have right now,\u201d Greenstein said. <\/p>\n

\n\tSiriusXM has been approached<\/a>, but has not struck a partnership agreement with Netflix to put their shows on the streaming platform, unlike iHeartMedia, Spotify and Barstool Sports. Asked whether the company would ever partner with a platform like that, Greenstein pointed to the fact that Netflix will not allow <\/a>the podcast creators under the partnership to put their full episodes on YouTube. <\/p>\n

\n\t\u201cIt\u2019s no secret that any company looking to have our podcast, we\u2019re open for business. It\u2019s just we like our position where we are. We\u2019re able to maximize a lot of money for curators and us going wide with what we\u2019re doing. If they become another platform that we can monetize on, we\u2019re always open to that. If it becomes narrower or more exclusive, the economics have to dictate that for both us and the creator. So it\u2019s a work in progress, but it\u2019s something we pay attention to regularly,\u201d Greenstein said. <\/p>\n

\n\tThe company is anticipating largely flat revenue for 2026 at $8.5 billion, and adjusted EBIDTA of about $2.6 billion, which Witz said will be the first time the company has stable adjusted in three years, with further growth in free cash flow.\u00a0 She added that the company is \u201ccontinuing to explore and capitalize on opportunities to leverage our assets moving.\u201d<\/p>\n

\n\t\u201cIn 2025, we delivered on our commitments and finished the year with strong Q4 results, exceeding our guidance, and growing free cash flow year over year. We achieved this by strengthening our subscription offering, growing our advertising business, and leveraging the power of our broader portfolio to drive meaningful efficiencies and harness new opportunities,\u201d she said.\u00a0<\/p>\n

\n\t\u201cFollowing the refocused strategy we laid out at the end of December 2024, we have remained laser- focused on bolstering our core SiriusXM in-car audience and expanding the reach of our ad network,\u201d she said.\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"SiriusXM reported 31.3 million total paid subscribers in the fourth quarter of 2025. Over the course of the…\n","protected":false},"author":2,"featured_media":456033,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[49,48,75,341,44814],"class_list":{"0":"post-456032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-ca","9":"tag-canada","10":"tag-entertainment","11":"tag-music","12":"tag-siriusxm"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/456032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=456032"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/456032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/456033"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=456032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=456032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=456032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}