{"id":456241,"date":"2026-02-05T21:19:09","date_gmt":"2026-02-05T21:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/456241\/"},"modified":"2026-02-05T21:19:09","modified_gmt":"2026-02-05T21:19:09","slug":"liv-golf-ceo-scott-oneil-says-league-still-5-10-years-away-from-profitability","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/456241\/","title":{"rendered":"LIV Golf CEO Scott O\u2019Neil says league still 5-10 years away from profitability"},"content":{"rendered":"

LIV Golf CEO Scott O\u2019Neil said that it will \u201ctake another five to 10 years\u201d for the league to \u201cbecome profitable,\u201d according to Robert Orr of the FINANCIAL TIMES. LIV has received about $5B of funding, principally from Saudi Arabia\u2019s PIF, since 2021, but it has also \u201cracked up huge losses.\u201d LIV\u2019s U.K. entity alone has reported more than $1B of cumulative losses between 2022 and 2024. O\u2019Neil said that he \u201cfaced the same pressure as any other corporate leader to turn a profit.\u201d O\u2019Neil confirmed that \u201cpart of his plan to generate a return on the Saudis\u2019 investment was to sell stakes in the tour\u2019s 13 teams<\/a>.\u201d He added that Citi had \u201cbeen appointed to find buyers and that \u2018formal conversations\u2019 were under way.\u201d Orr notes the aim is to \u201cseal deals that value the teams at around\u201d $1B. These efforts come on top of new commercial deals worth a total of $500M, including with HSBC<\/a> and Rolex<\/a>. O\u2019Neil \u201cbrushed off any concerns\u201d over Saudi Arabia\u2019s \u201ccommitment to LIV.\u201d He said, \u201cThere\u2019s a commitment to the long term of this business, that\u2019s beyond a shadow of a doubt\u201d (FINANCIAL TIMES, 2\/4<\/a>). <\/p>\n

SHIFTING STANCE: TODAY\u2019S GOLFER\u2019s Parsons & Perry wrote the shift to 72 holes<\/a> this year was \u201cpart of a wider set of changes\u201d that LIV has made during this offseason \u201cin an effort to finally claim Official World Golf Ranking points.\u201d LIV player Bryson DeChambeau said of the change in format, \u201cIs it what we ultimately signed up for? No. So I think we\u2019re supposed to be different, so I\u2019m a little indifferent to it right now. \u2026 We didn\u2019t sign up to play for 72.\u201d DeChambeau has said that \u201che will remain at LIV for another season.\u201d Parsons & Perry wrote DeChambeau is \u201cundoubtedly LIV\u2019s biggest star\u201d and \u201cperhaps the league\u2019s most important voice.\u201d However, beyond 2026 he has been \u201chesitant to commit his future to the league\u201d (TODAY\u2019S GOLFER, 2\/2<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"LIV Golf CEO Scott O\u2019Neil said that it will \u201ctake another five to 10 years\u201d for the league…\n","protected":false},"author":2,"featured_media":456242,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,6674,82],"class_list":["post-456241","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-liv-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/456241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=456241"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/456241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/456242"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=456241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=456241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=456241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}