Zendaya stars in a new campaign for Louis Vuitton highlighting the iconic Speedy bag.In the photos, she debuts a new curly pixie cut.She also is wearing a plunging blazer from the luxury house.<\/p>\n
Zendaya<\/a> does not need a premiere or press tour to slip into movie-star mode. On February 4, Louis Vuitton released a new campaign starring the Euphoria actor and longtime house ambassador, that reminded fans “fashion icon<\/a>” should be among the many accolades featured next to her name.\n<\/p>\n The project, which was captured by Glen Luchford and directed by Roman Coppola, marks 130 years of the infamous Louis Vuitton Monogram.<\/p>\n Zendaya stars in new Louis Vuitton campaign.<\/p>\n Louis Vuitton<\/p>\n In the campaign, Zendaya pays tribute to the iconic Speedy bag, which, since its inception, has taken on many different forms in fashion history\u2014serving as a playground for artistic collaborations and a canvas for hyper-personalization.<\/p>\n Dressed in a pinstripe vest and trousers\u2014both of which are from the luxury house\u2014Zendaya is seen seated next to the other star of the moment: the classic monogrammed duffle. Icons recognize icons.\n<\/p>\n Zendaya Coleman attends the Louis Vuitton Womenswear Spring\/Summer 2026 show as part of Paris Fashion Week on September 30, 2025.<\/p>\n Getty Images<\/p>\n Of course, her influence in the beauty world has proven to be just as noteworthy. Need proof? Just take a look at her stunning hair transformation<\/a> into a curly pixie cut that’s sure to inspire salon appointments everywhere.\n<\/p>\n As the brand shared in a press release, the bag was born in the early 1930s as “an expression of modernity and the freedom of movement” with its signature handles meant to capture “the spirit of a generation on the move.” Although the Speedy originally debuted in the 1930s as soft luggage, it didn’t get the Monogram treatment until 1959.\n<\/p>\n Zendaya at the 82nd Annual Golden Globe Awards in January 2025.<\/p>\n Amy Sussman\/Getty Images<\/p>\n