{"id":462562,"date":"2026-02-08T22:28:09","date_gmt":"2026-02-08T22:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/462562\/"},"modified":"2026-02-08T22:28:09","modified_gmt":"2026-02-08T22:28:09","slug":"cadillac-f1-team-faces-multimillion-dollar-lawsuit-over-super-bowl-commercial-dispute","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/462562\/","title":{"rendered":"Cadillac F1 Team faces &#8216;multimillion-dollar lawsuit&#8217; over Super Bowl commercial dispute"},"content":{"rendered":"<p>American film director Michael Bay has fired off a multimillion-dollar lawsuit against the <a href=\"https:\/\/www.gpblog.com\/en\/f1-teams\/cadillac\" title=\"Cadillac\" rel=\"nofollow noopener\" target=\"_blank\">Cadillac<\/a> <a href=\"https:\/\/www.gpblog.com\/en\/f1\" title=\"F1\" rel=\"nofollow noopener\" target=\"_blank\">F1<\/a> Team over a Super Bowl commercial tied to its car launch.The American claims he was brought in to produce the commercial set to unveil, on Sunday night in Europe, the US giant\u2019s first car livery ahead of its 2026 <a href=\"https:\/\/www.gpblog.com\/en\/formula-1\" title=\"Formula 1\" rel=\"nofollow noopener\" target=\"_blank\">Formula 1<\/a> entry \u2014 only for the project to be suddenly scrapped, leaving him unpaid.The lawsuit claims that <a href=\"https:\/\/www.gpblog.com\/en\/news\/lowdon-signals-cadillac-strategy-shift-after-barcelona-testing\" target=\"_blank\" rel=\"nofollow noopener\">Cadillac<\/a> <a href=\"https:\/\/www.gpblog.com\/en\/f1\" title=\"F1\" rel=\"nofollow noopener\" target=\"_blank\">F1<\/a> Team \u201chave apparently stolen Bay\u2019s ideas and work for the commercial without paying for them,\u201d with concepts he developed allegedly appearing in the final advert set to air in the coming hours \u2014 prompting the director to file a claim seeking at least $1.5 million in damages.<\/p>\n<p>\u201cThey planned all along to rip him off. They wanted a \u2018Michael Bay\u2019 commercial, in other words, at a bargain-basement price,\u201d the lawsuit adds, the Rolling Stone reported.<\/p>\n<p><img decoding=\"async\" width=\"500\" height=\"280\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/cadillac-test-livery-2026-696e339c2b22a.jpeg@webp.webp\" class=\"w-auto h-auto\" alt=\"Cadillac test livery 2026\"\/><\/p>\n<p>Photo: Cadillac F1 Team<\/p>\n<p>\u201cBay and his team worked tirelessly around the clock to prepare for this production. Bay personally pulled an all-nighter that evening, putting together various ideas for the project,\u201d papers further add.<\/p>\n<p>According to the lawsuit, Bay was informed on December 6 by a freelance producer that the project would no longer move forward with him, as the agency had opted to &#8220;go in a different direction&#8221;. <\/p>\n<p>It also references an alleged message from CEO Dan Towriss, expressing dissatisfaction with how the situation unfolded: \u201cI\u2019m not at all happy with how this played out. I will be looking for a future project to bring you with no agency in the middle.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"American film director Michael Bay has fired off a multimillion-dollar lawsuit against the Cadillac F1 Team over a&hellip;\n","protected":false},"author":2,"featured_media":462563,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,4228,48,578,28673,576,577,82],"class_list":{"0":"post-462562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-ca","9":"tag-cadillac","10":"tag-canada","11":"tag-f1","12":"tag-f1-news","13":"tag-formula-1","14":"tag-formula1","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/462562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=462562"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/462562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/462563"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=462562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=462562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=462562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}