For most people, that’s a career.\u00a0<\/p>\n
But for Paige, it’s just the start.\u00a0<\/p>\n
In her latest update, Spiranac<\/a>, 32, is now taking on a new challenge that moves her from the spotlight and onto the strategy table by joining the Grass League<\/a> (a par 3 golf league) in a senior front-office role.\u00a0<\/p>\n Spiranac confirmed her news during a recent interview with The Hollywood Reporter.\u00a0<\/p>\n Paige Spiranac [X\/Twitter]<\/p>\n From Social Star to Strategic Driver<\/p>\n This isn\u2019t a vanity title. Spiranac will have a direct hand in shaping how the Grass League is seen, shared, and experienced.\u00a0<\/p>\n Her focus? Digital content strategy \u2014 building the league\u2019s voice, expanding its reach and making sure its story cuts through in a crowded sports landscape.<\/p>\n Spiranac has told The Hollywoord Reporter<\/a> she\u2019s been tasked with building out Grass League\u2019s “entire content strategy”, which includes building a brand on social media.<\/p>\n Paige will also be doing some front-of-camera stuff on the Grass League, such as working as an on-course reporter.\u00a0<\/p>\n The timing of Spiranac’s move could not have worked better either.<\/p>\n Founded by brothers Jimmy and Jake Hoselton, the Grass League just secured $2.75m in new funding, led by Creator Sports Capital \u2014 the same investors who poured $45m into YouTube sensations Good Good Golf<\/a>, who filmed with us at GolfMagic during The Open in 2023.\u00a0<\/p>\n That funding will go into bigger productions, expanded events, and \u2014 crucially \u2014 doubling the league\u2019s online content footprint.\u00a0<\/p>\n With more than 4m Instagram<\/a> followers, which is more than both Tiger Woods<\/a> and Rory McIlroy<\/a>, and a proven knack for turning golf moments into viral talking points, Spiranac is perfectly placed to lead the charge.<\/p>\n Grass League: Golf Under the Lights<\/p>\n If you\u2019re picturing traditional golf, think again.\u00a0<\/p>\n The Grass League is a 2\u2011vs\u20112 scramble format played entirely on a floodlit par\u20113 course.<\/p>\n Rounds are short, the pace is fast, and the atmosphere feels more like a live event than a quiet day on the links.<\/p>\n Home base is Rolling Hills in Tempe, Arizona \u2014 a renovated 18\u2011hole par\u20113 layout designed for spectacle.\u00a0<\/p>\n The league features 11 city\u2011based franchises backed by celebrity owners, including Dave Roberts (Los Angeles Dodgers manager), Wyndham Clark (2023 US Open champion) and Good Good Golf (YouTube golf collective).\u00a0<\/p>\n Events have already aired on Golf Channel, Peacock, and Bleacher Report, but the aim now is to reach a much bigger \u2014 and younger \u2014 audience.<\/p>\n Subscribe to our Newsletter![\"Paige](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/08\/ps12s.jpg\")
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