SEOUL \u2013 Swiss watchmaker Hublot sent fandom detectives into overdrive on Feb 10 after dropping a cryptic Instagram reel teasing its next global ambassador. <\/p>\n
The short clip \u2013 moody, backlit and deliberately vague \u2013 shows the silhouette of a man stepping into frame, his profile, stance and even hairstyle instantly familiar to eagle-eyed viewers.<\/p>\n
Within minutes, comment sections and fan forums lit up with a single name: Jungkook of K-pop boy band BTS. <\/p>\n
The reel, which ends with a date \u2013 12.02.26 \u2013 offers no names, no voiceover, no watch close-ups.<\/p>\n
But BTS\u2019 fandom Army were quick to freeze-frame, zoom in and compare the outline to Jungkook\u2019s known profiles from past campaigns and performances. From the jawline to the shoulder line, many declared it to be that of the pop idol, their \u201cking of kings\u201d. <\/p>\n
The reel was reposted on hundreds of other sites and social media accounts, including K-pop platforms Eyop and BTS Charts Daily, as well as fan page jungkookofficialupdate2.<\/p>\n
When contacted, the Hublot team from Singapore would only say: \u201cAll will be revealed on Feb 12.\u201d<\/p>\n
If confirmed, Jungkook would join the watchmaker\u2019s stable of high-profile ambassadors spanning sport, music and entertainment, including Jamaican sprinting legend Usain Bolt, Serbian tennis star Novak Djokovic and Chinese classical pianist Lang Lang. <\/p>\n
The South Korean singer\u2019s appointment will be a move that underscores Hublot\u2019s ongoing push into youth culture and global pop influence. <\/p>\n
Even before any official luxury watch tie-up, the 28-year-old\u2019s brand power has been undeniable.<\/p>\n
Often dubbed the \u201cGolden Maknae\u201d (youngest member with all-round talent), he has dominated global charts with solo releases and fronted major campaigns for fashion labels including Calvin Klein.<\/p>\n
The teaser lands at a moment when BTS mania is already peaking.<\/p>\n
After completing mandatory military service hiatuses, the seven-member group are entering their full-scale reunion era \u2013 new music, live shows and global touring. <\/p>\n
Among the headline-making moments will be a free comeback concert, BTS The Comeback Live: Arirang, at Gwanghwamun Square in Seoul on March 21.<\/p>\n
It is expected to draw tens of thousands onsite, with millions more watching via live stream on Netflix.<\/p>\n
This Seoul show is just the curtain-raiser. BTS will launch a globe-spanning stadium tour beginning in South Korea before heading across Asia, the United States and Europe, with nearly 80 shows planned through to 2027. <\/p>\n
Asian stops include major cities such as Tokyo, Bangkok and Singapore, where they will be performing four nights on Dec 17, 19, 20 and 22, making it the longest stop in Asia outside of South Korea and Japan.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"SEOUL \u2013 Swiss watchmaker Hublot sent fandom detectives into overdrive on Feb 10 after dropping a cryptic Instagram…\n","protected":false},"author":2,"featured_media":467935,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[49,48,75,341],"class_list":["post-467934","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-ca","tag-canada","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/467934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=467934"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/467934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/467935"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=467934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=467934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=467934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}