\u201cToday, poor gut health has become the \u2018new normal\u2019,\u201d said Alexander Pilawski, el\u00e9nzia\u2019s innovation manager, who designed the formulation of FIX. \u201cConsumers are increasingly looking for science-led solutions that help them feel more in control of their health.\u201d<\/p>\n
\u201cOur products have always challenged the status-quo and el\u00e9nzia FIX is no different,\u201d he told NutraIngredients. \u201cWe make products that change lives, not that they supplement forever but that they can be empowered to take control of their health with carefully designed tools that meet them where they are.\u201d<\/p>\n
Supporting the gut as a connected system<\/p>\n
Pilawski told NutraIngredients that they developed the product in response to real-world studies using their Ingredients for Life app.<\/p>\n
\u201cWe conducted a placebo-controlled virtual Gut Wellness Study with 82 participants of varying degrees of digestive struggles. Testing only one ingredient (PoZibio), we saw an interesting dose-dependant response with participants who were very keen to continue using the product. So, we took a holistic look at the \u201cleaky gut\u201d concept and created el\u00e9nzia FIX, a product that really covers a lot of ground, soothing, protecting and restoring the gut barrier.\u201d<\/p>\n
PoZibio is a postbiotic derived from a heat-treated strain of Lactobacillus paracasei. The other ingredients in FIX to support immunity, gut structure, and tissue repair include L-Glutamine, N-Acetyl D-Glucosamine (NAG), marshmallow root, aloe vera, vitamin D3, zinc, and copper. <\/p>\n
The company\u2019s internal data revealed that 41% of the 82 participants who took PoZibio for 8 weeks had improvement in IBS symptoms, and 6 in 10 people experienced a noticeable improvement in their digestion. <\/p>\n
Elizabeth Court, the founder and brand manager of el\u00e9nzia, told NutraIngredients that the company hopes to advance the gut supplements market with its innovation. <\/p>\n
\u201cThere is most definitely a place for \u201cgood bacteria\u201d, we need to encourage everyone to focus on having a healthy gut due to the impact it can have on the rest of the body,\u201d she said. \u201cHowever, for those people who are experiencing pro-longed and stubborn negative gut related symptoms, they need other options, and we believe a focus on gut barrier repair with el\u00e9nzia FIX is the way forward.\u201d<\/p>\n
\u201cModern life, such as a diet high in ultra processed foods, over-use of anti-biotics and high stress, can lead to symptoms associated with Leaky Gut,\u201d said Court. \u201cTherefore, it is this that needs to be fixed first in order to be able to create a healthy gut environment. Otherwise ingredients such as probiotics, are likely to have little effect.\u201d<\/p>\n
Educating consumers<\/p>\n
Court noted that consumers who are interested in health and wellness are becoming more aware of the importance of the gut barrier. <\/p>\n
\u201cAs a brand, we focus a great deal of our time on education for our customers, we have our podcast series, Nourishing Longevity with el\u00e9nzia, in which we explore certain topics in an educational and accessible way,\u201d she said. <\/p>\n
\u201cOur future customers will all know that \u201cpoor gut health is the new normal\u201d but it doesn\u2019t have to be,\u201d said Pilawski. \u201cGut health is a holistic endeavour and that is exactly how we will always present it. We have an upcoming IHCAN webinar this month, educating Nutritionists and Practitioners. We are also supporting the launch with email and social media content including educational videos and podcasts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cToday, poor gut health has become the \u2018new normal\u2019,\u201d said Alexander Pilawski, el\u00e9nzia\u2019s innovation manager, who designed the…\n","protected":false},"author":2,"featured_media":468075,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[3878,18134,131982,190843,6369,49,48,93107,26309,27153,190844,190845,3231,2998,190846,88212,105938,84,190847,190848,190849,4779,395,190850,7430,40960,41376,190851,110949,92383,92385,190852,190853,146889,43121,190854,18895,18896,19072,398,91254],"class_list":{"0":"post-468074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-agriculture","9":"tag-amino-acid","10":"tag-bean","11":"tag-beans","12":"tag-bowl","13":"tag-ca","14":"tag-canada","15":"tag-cereal","16":"tag-cooking","17":"tag-dietary","18":"tag-dolichos-soja","19":"tag-fabaceae","20":"tag-fiber","21":"tag-food","22":"tag-glycine-soja","23":"tag-grain","24":"tag-grains","25":"tag-health","26":"tag-isoflavones","27":"tag-leguminosae","28":"tag-mineralsorganic","29":"tag-nature","30":"tag-nutrition","31":"tag-phaseolus-max","32":"tag-protein","33":"tag-raw","34":"tag-seed","35":"tag-soja-max","36":"tag-soy","37":"tag-soya","38":"tag-soya-bean","39":"tag-soyabean","40":"tag-soyabeans","41":"tag-soybean","42":"tag-soybeans","43":"tag-tofu","44":"tag-vegan","45":"tag-vegetarian","46":"tag-vegetation","47":"tag-vitamins","48":"tag-wooden"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/468074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=468074"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/468074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/468075"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=468074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=468074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=468074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}