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A Cervical Cancer Awareness Month campaign<\/a> from over 30 women\u2019s health Another came out of medtech firm Hologic, which enlisted WNBA star Erica Wheeler, whose mother died of the \u201cUltimate advertisement<\/p>\n advertisement<\/p>\n Other elements of the campaign include a dedicated campaign hub<\/a> and social media posts from both Wheeler<\/a> and Hologic<\/a>.<\/p>\n \u201cErica\u2019s story is very personal,\u201d says Janisch, allowing her \u201cto credibly connect with \u201cUsing the language of sports and competition to make screening feel Separately from the awareness campaign, Hologic offers both Pap and HPV testing products to doctors.<\/p>\n Teal, meanwhile, offers the first FDA-approved While Janisch wouldn’t reveal if The FDA\u2019s approval of at-home screening, meanwhile, has led to \u201cincreased conversation around cervical cancer screening,\u201d she says, helping to \u201cbring Previous Hologic awareness campaigns for cervical cancer screenings have included 2021\u2019s \u00a0\u201cCerving Hologic also made waves with a broader preventative health message espoused by
\nbrands led by Teal Health wasn\u2019t the only such effort launched during January.<\/p>\n
\ndisease, for \u201cUltimate Defense,\u201d a campaign emphasizing the importance of women using both Pap tests and HPV tests for the best cervical cancer prevention.\u00a0<\/p>\n
\nDefense\u201d features a\u00a0PSA<\/a> running on digital channels and social media, \u201cwith paid amplification to
\ntargeted audiences, online video, and TV streaming services,\u201d \u00a0Hologic Vice President of Marketing Michelle \u201cMJ\u201d Janisch tells Marketing Daily. \u201cAdditional digital
\nadvertising channels will roll out in the coming weeks to extend reach and awareness.\u201d<\/p>\n
\nwomen and communicate the importance of cervical cancer screening in a way that felt human and motivational.\u201d<\/p>\n
\napproachable and actionable,\u201d \u00a0\u201cUltimate Defense\u201d is \u201cdesigned to spark a simple next step: talk with a doctor and get screened. We know that cervical cancer is
\npreventable through regular screenings with your doctor. In fact, studies show that 95% of cervical cancers were detected with Pap and HPV testing together. We\u2019re doing our part to ensure every
\nwoman hears that message.\u201d<\/p>\n
\nhome testing product directly to consumers, and the separate awareness campaign that it led, placed some emphasis on the new ability for women to self-test.<\/p>\n
\nHologic was invited to participate in that other awareness campaign, she says that \u201cwe support the shared goal of making sure women know cervical cancer is preventable through regular
\nscreening.\u201d<\/p>\n
\nmore attention to the fact that screening saves lives.\u201d<\/p>\n
\nConfidence<\/a>\u201d in partnership with the Black Women\u2019s Health Imperative and musical artist Ciara.<\/p>\n
\nhip-hop star Mary J. Blige in a 2022 Super Bowl commercial<\/a>.<\/p>\n