{"id":469985,"date":"2026-02-12T10:26:10","date_gmt":"2026-02-12T10:26:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/469985\/"},"modified":"2026-02-12T10:26:10","modified_gmt":"2026-02-12T10:26:10","slug":"the-binge-town-bags-rs-2-crore-on-shark-tank-india","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/469985\/","title":{"rendered":"The Binge Town bags Rs 2 crore on Shark Tank India"},"content":{"rendered":"<p>The Binge Town, a private theatre-based celebration venue chain, has secured Rs 2 crore on <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" target=\"_blank\" href=\"https:\/\/economictimes.indiatimes.com\/news\/shark-tank-india\" rel=\"nofollow noopener\">Shark Tank India<\/a>, comprising Rs 1 crore for 2.5% equity, valuing the company at Rs 40 crore and Rs 1 crore as debt at 15% interest, from Varun Alagh, Co-Founder &amp; CEO of <a rel=\"dofollow noopener\" href=\"https:\/\/m.economictimes.com\/honasa-consumer-ltd\/stocks\/companyid-2023293.cms\" data-ga-onclick=\"Inarticle articleshow link click#SME#href\" target=\"_blank\">Mamaearth<\/a>.<\/p>\n<p>However, during the Shark Tank India pitch, the company also received a Rs 8 crore offer from Anupam Mittal. For the brand\u2019s current phase of expansion and operational scale-up, the founders chose to proceed with Varun Alagh\u2019s proposal, which they felt was best aligned with their immediate business priorities and scaling requirements.<\/p>\n<p>Along with capital, Varun Alagh will extend strategic support through industry networks, cross-branding opportunities, platform integrations including BookMyShow\/District, and long-term growth guidance.<br \/>The funds will be deployed to accelerate expansion, strengthen post-Shark Tank brand visibility, and deepen the brand\u2019s focus on becoming a full-fledged celebration platform, supporting new city launches, franchise-led expansion across Tier II and Tier III markets, marketing initiatives, and operational strengthening.<\/p>\n<p>Chetan Agrawal, Co-founder, The Binge Town said in a statement, \u201cPitching on Shark Tank pushed us to look at our business with greater depth and clarity. The process, insights, and validation we received have helped sharpen our growth strategy and will play an important role in strengthening our brand as we scale. Beyond capital, Mr. Varun\u2019s industry expertise, network, and market reach will open doors to valuable partnerships and connections, accelerating our growth journey.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"ET logo\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/118783427.cms.png\" width=\"90%\"\/>Live Events<br \/>The Binge Town currently operates 90+ private theatres across 24 branches in 12 cities, hosting 320+ celebrations every day, with venue capacities ranging from 2 to 20 seats. The company aims to scale to 200+ venues across 50+ locations in 25+ cities by the end of 2026 including Tier 2 &amp; Tier 3.<br \/>Add <img decoding=\"async\" alt=\"ET Logo\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/123467569.cms.png\"\/> as a Reliable and Trusted News Source<\/p>\n","protected":false},"excerpt":{"rendered":"The Binge Town, a private theatre-based celebration venue chain, has secured Rs 2 crore on Shark Tank India,&hellip;\n","protected":false},"author":2,"featured_media":469986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[45,49,48,191408,137,59123,191409,78162,191407,191405,191404,191406],"class_list":["post-469985","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-ca","tag-canada","tag-chetan-agrawal-the-binge-town","tag-entrepreneurship","tag-mamaearth","tag-private-theatres-in-india","tag-shark-tank-india","tag-the-binge-town-business-model","tag-the-binge-town-funding","tag-the-binge-town-shark-tank","tag-varun-alagh-shark-tank"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/469985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=469985"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/469985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/469986"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=469985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=469985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=469985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}