Tennis Australia\u00a0deployed\u00a0ScorePlay\u00a0at the Australian Open 2026 to transform the way thousands of hours of videos and photos are ingested, managed and distributed throughout the event.<\/p>\n
Across the Australian Open, more than 1,000 matches are played on multiple courts, generating huge volumes of live broadcast footage, photography and archival content. Using ScorePlay, Tennis Australia has centralised all content into a single, secure platform, enabling faster, more accurate distribution to broadcasters, media outlets, commercial partners and players worldwide.<\/p>\n
Each rights holder only views and downloads content included in their specific rights package, ensuring accurate and compliant distribution while significantly reducing manual coordination. Broadcasters and media partners log into ScorePlay to search, preview, and download approved assets, streamlining access across a complex global rights ecosystem.<\/p>\n
ScorePlay is also supporting Tennis Australia\u2019s social media operations, enabling live clipping from select program feeds during matches. This allows short-form content to be published faster, bringing fans closer to the action in near real time as the Australian Open unfolds.<\/p>\n
The platform creates a unified content ecosystem across broadcast, digital, social and commercial teams, removing silos and providing a single source of truth. By replacing fragmented systems with one shared solution, Tennis Australia is enabling content to move seamlessly from court to fan at scale.<\/p>\n
\u201cWith the scale and pace of the summer of tennis, speed and coordination are critical,\u201d\u00a0Machar Reid, Tennis Australia\u2019s head of innovation, said. \u201cScorePlay provides a unified foundation that allows our teams, broadcasters and partners to access and distribute content efficiently, ensuring fans around the world don\u2019t miss a moment.\u201d<\/p>\n
ScorePlay uses AI to accelerate workflows including logging, tagging, transcription, translation and search, dramatically reducing manual handling while preserving creative control for editors and producers.<\/p>\n
\u201cOur role is to use AI to remove friction and enhance creativity,\u201d\u00a0Victorien Tixier, ScorePlay co-founder and CEO, said. \u201cScorePlay is the engine powering modern sports media operations. This collaboration with Tennis Australia is especially significant as we establish our Australian office to support the APAC region, and it\u2019s exciting to see local broadcasters, digital teams and partners using the platform throughout the Australian Open.\u201d<\/p>\n
The collaboration with ScorePlay forms part of Tennis Australia\u2019s broader innovation strategy, building a more connected, efficient and future-ready media ecosystem. It also reinforces Tennis Australia\u2019s leadership in adopting and investing in emerging technology through its venture capital fund, AO Ventures, as it continues to set new benchmarks across global sport.<\/p>\n","protected":false},"excerpt":{"rendered":"Tennis Australia\u00a0deployed\u00a0ScorePlay\u00a0at the Australian Open 2026 to transform the way thousands of hours of videos and photos are…\n","protected":false},"author":2,"featured_media":478365,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-478364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/478364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=478364"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/478364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/478365"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=478364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=478364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=478364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}