After winning the event last Monday, breaking the Olympic record in the process, Leerdam unzipped her racing suit to show off the white Nike undergarment as she cooled down after the tough race.<\/p>\n
As the image of the emotional Leerdam went viral, Nike posted an image of her celebration<\/a> on the company\u2019s official Instagram account \u2014 which boasts nearly 300 million followers.<\/p>\n According to Fredereique de Laat, founder of Branthlete \u2014 a marketing agency specializing in female athlete advertising \u2014 the 27-year-old Dutchwoman could be heavily compensated through her brand deal.<\/p>\n \u201cWith Nike, I suspect you\u2019re looking at a figure of over a million,\u201d de Laat told Dutch newspaper AD.<\/p>\n Article content<\/p>\n Meindert Schut, editor-in-chief of the business magazine Quote, also said that Leerdam could earn around one cent per follower and sponsored Instagram post.<\/p>\n With 6.2 million Instagram followers on her own<\/a>, that means Leerdam could stand to earn roughly $100,000 per post featuring Nike.<\/p>\n Dutch retailer also gets in on the hype<\/p>\n That\u2019s not the only ad deal that could be paying off for Leerdam after her big win, either. In fact, it was her tears of joy that could earn her a nice payday from Dutch retailer Hema.<\/p>\n \u201cWater-resistant, even with tears of joy,\u201d the ad posted on Instagram read<\/a>.<\/p>\n \u201cWe totally get it @juttaleerdam. We were also crying a tear on the couch. What a global achievement by the Dutch skating ladies!\u201d the caption said.<\/p>\n Despite receiving some scathing criticism heading into the Olympics after opting to fly private to Milano-Cortina<\/a>, Leerdam has been one of the biggest stars of the Winter Games.<\/p>\n What is her fiancee Jake Paul up to?<\/p>\n With fiancee Jake Paul watching from the stands, Leerdam not only won gold in the 1,000-metre race, but also captured silver in 500-metres<\/a>.<\/p>\n Paul, the YouTube star-turned boxer, was seen crying tears of joy himself after Leerdam won gold.<\/p>\n \u201cMan, words can\u00b4t even describe it. It\u2019s the greatest feeling (of) anything I\u2019ve ever witnessed, to be honest,\u201d he said after the event. \u201cJust the amount of hard work that goes into it.<\/p>\n \u201cLike 99.9% of people will never understand. And she pulled it off, under the most amount of pressure ever.\u201d<\/p>\n Read More<\/p>\n Meet 11 of the hottest Olympians at the 2026 Winter Games in Milano-Cortina<\/p>\n![\"From](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/0205-hot-olympics-collage.jpg\")
<\/p>\n
![\"Canadian](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/0217-mark-carney-mikael-kingsbury.jpg\")
<\/p>\n