More than 8,000 industry professionals and retailers are expected to attend this weekend’s marquee event, driving bold innovation and meaningful connections that will shape the retail wellness space in Canada. The five key wellness trends identified by CHFA include:<\/p>\n
Healthspan Habits: Driven by consumers’ want for food and supplements to help them feel good and age well without strict diets or rules. Longevity is moving into everyday eating with comfort foods shifting from restriction to balance made with anti-inflammatory fats, while cellular health becomes part of daily wellness routines through functional foods and supplements. “CHFA’s five wellness trends aren’t just predictions; we’re seeing these trends already taking over store shelves with no sign of slowing down,” says Aaron Skelton,\u00a0President and CEO, CHFA. “Consumer voices and demands are louder and more intentional than ever, and CHFA NOW brings together brands and experts to discuss how those demands are being met with innovation.”<\/p>\n A highlight of the trade show is Incubator Alley, which showcases\u00a0emerging brands gaining traction with products that reflect these consumer-driven trends. CHFA aims to support growing businesses bringing innovative health and wellness products to Canadian consumers.<\/p>\n For more information, please visit chfanow.ca\/vancouver<\/a> and follow on Instagram at @cahealthfood<\/a><\/p>\n About CHFA<\/p>\n The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural, organic and wellness products. As a national not-for-profit association, our members include manufacturers, retailers, wholesalers, distributors, and importers committed to getting more healthy living products into the hands of more Canadians.\u202f Visit chfa.ca<\/a>\u00a0for more info.<\/p>\n Available for interviews:<\/p>\n Aaron Skelton, President and CEO, CHFA SOURCE Canadian Health Food Association<\/p>\n For media inquiries, please contact: Natalie Geraedts | T: 647-969-5798, [email\u00a0protected]<\/a><\/p>\n
At CHFA NOW: Pure Lab Vitamins Inc. NADH 20mg<\/a>, MYCAO – Lion’s Mane in Dark Chocolate<\/a>, Organika NAD+ Booster<\/a>, GLOW Tea Superfood Saffron Blend<\/a>, Beach Labs Magnesium Spray<\/a>, Freshfield Vegan Omega 3<\/a>, and Metagenics CoQ10 ST-100<\/a>.
\n Conscious Connection:\u00a0Consumers are increasingly linking their personal health to the planet’s health, seeking brands with tested products that make clear sourcing and safety claims that protect both people and ecosystems.\u00a0 \u00a0
At CHFA NOW:\u00a0Suna Wellness Inc.<\/a>\u00a0Dark Roast Hojicha Protein Tea Latte<\/a>, ConcenTrace\u00ae Trace Mineral Drops<\/a>, Freshwater Farm Manuka Honey + Vanilla Bean Handcream<\/a> and Oneroot Honey Natural Raw Boreal Forest Wildflower Honey<\/a>.
\n Wellness Simplified: Consumers feel overwhelmed by the crowded wellness space and loud, extensive messaging. Simplicity stands out, and shoppers are gravitating to brands and products that feel simpler, cleaner and easier to trust.\u00a0 \u00a0
At CHFA NOW:\u00a0Squeeze Goods Pineapple Crush<\/a>, Kettle & Fire Chicken Bone Broth<\/a>, Gone Crackers Olive Oil & Cracked Pepper Cracker<\/a>, and Plantropy Crispy Jackfruit<\/a>.
\n Intentional Packaging: Greater transparency into product materials, as packaging is now part of the health conversation among consumers, not just sustainability.\u00a0
At CHFA NOW:\u00a0Kanel Spices Aglio Napoletano<\/a>, Naturebee Dishwasher Tablets<\/a>, Ejo All Purpose Starter Kit<\/a>, FILL Clean Candle Refills<\/a>, and Zimt Chocolates<\/a>.
\n GLP-1 Journey: GLP-1 medications are changing eating habits and shaping a new wellness ecosystem. Consumers want nutrition that supports their everyday journey and are seeking smaller-portion foods and beverages that are high-protein, fibre-rich, low-sugar, electrolyte-rich, and supplements designed to support energy, digestion, and long-term muscle and bone health.\u00a0 \u00a0 \u00a0
At CHFA NOW: RiceUP! Collagen Protein bar Toffee Caramel<\/a>, \u00d6 hydration Vitamin Water with Electrolytes<\/a>, Glow Protein<\/a>, Herbaland Electrolyte Gummies<\/a>, and Organika Liga-Joint Premium<\/a>.<\/p>\n
Lynsey Walker, VP, Marketing & Communications, CHFA<\/p>\n![\"\"](\"https:\/\/rt.newswire.ca\/rt.gif?NewsItemId=C0385&Transmission_Id=202602180800CANADANWCANADAPR_C0385&DateId=20260218\")
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