{"id":486141,"date":"2026-02-19T21:14:11","date_gmt":"2026-02-19T21:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/486141\/"},"modified":"2026-02-19T21:14:11","modified_gmt":"2026-02-19T21:14:11","slug":"cvs-leans-into-womens-soccer-with-u-s-soccer-nwsl-deals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/486141\/","title":{"rendered":"CVS leans into women\u2019s soccer with U.S. Soccer, NWSL deals"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">CVS Pharmacy has signed a pair of sponsorship agreements with U.S. Soccer and the NWSL, a significant expansion of the pharmacy chain\u2019s involvement in women\u2019s soccer. The brand is also adding team-level deals with the NWSL\u2019s Seattle Reign and K.C. Current after serving as the <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/21\/washington-spirit-cvs-health-to-renew-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/21\/washington-spirit-cvs-health-to-renew-partnership\/\">front-of-kit sponsor for the Washington Spirit<\/a> since 2020. Terms of the agreements were not disclosed, and CVS did not disclose whether it worked with a marketing agency to negotiate the deals.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">CVS is U.S. Soccer\u2019s first-ever sponsor in the retail pharmacy category, and its addition brings the firm\u2019s roster of corporate partners to 25 with the men\u2019s FIFA World Cup in North America four months away. CVS will serve as the presenting partner for the U.S. Soccer Female Player of the Year Award and the SheChampions Mentorship Program. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">With the NWSL, CVS will be designated as an official health and wellness partner. The brand will receive entitlement rights for NWSL Youth Clinics and support the NWSL Combine and Youth Combine. CVS will also have virtual signage exposure across all NWSL matches and collaborate with the league on a new social content series designed to translate health expertise into practical guidance for fans, families and young athletes. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">CVS has also signed former USWNT player Alex Morgan as an endorser. Morgan will be involved in the brand\u2019s efforts to develop community multiuse soccer fields in select markets through 2028. <\/p>\n","protected":false},"excerpt":{"rendered":"CVS Pharmacy has signed a pair of sponsorship agreements with U.S. Soccer and the NWSL, a significant expansion&hellip;\n","protected":false},"author":2,"featured_media":486142,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,8081,561,82,32664,4143],"class_list":["post-486141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-nwsl","tag-soccer","tag-sports","tag-ussf","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/486141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=486141"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/486141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/486142"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=486141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=486141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=486141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}