{"id":488696,"date":"2026-02-20T23:36:08","date_gmt":"2026-02-20T23:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/488696\/"},"modified":"2026-02-20T23:36:08","modified_gmt":"2026-02-20T23:36:08","slug":"chelsea-end-sponsorless-run-with-ai-company-ifs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/488696\/","title":{"rendered":"Chelsea end sponsorless run with AI company IFS"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/chelsea\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Chelsea<\/a> have agreed a deal with IFS, an AI technology company, to be their shirt sponsor until the end of the season.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/chelsea\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Chelsea<\/a> have not had a permanent front\u2011of\u2011shirt sponsor since their deal with telecommunications company Three ended in 2023.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">IFS branding will appear on the shirts of Liam Rosenior&#8217;s men team for Saturday&#8217;s Premier League visit of <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/burnley\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Burnley<\/a> to Stamford Bridge and on the shirts of Sonia Bompastor&#8217;s women&#8217;s team for their Women&#8217;s Super League match against <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/manchester-united\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Manchester United<\/a> on Sunday.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The deal means the Blues are no longer the only Premier League club without a sponsor in the prominent slot.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Infinite Athlete, a sports technology company, and property developer Damac have both appeared on the front of the shirt in short\u2011term deals.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The new &#8220;multi\u2011year global partnership&#8221; will see IFS move off the front of the shirt in the summer, but the wider agreement will run until 2028. <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/chelsea\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Chelsea<\/a> are seeking around \u00a365m per season from their next long\u2011term front\u2011of\u2011shirt partner.<\/p>\n","protected":false},"excerpt":{"rendered":"Chelsea have agreed a deal with IFS, an AI technology company, to be their shirt sponsor until the&hellip;\n","protected":false},"author":2,"featured_media":488697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82],"class_list":["post-488696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/488696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=488696"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/488696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/488697"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=488696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=488696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=488696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}