Tourism experts suggest Heated Rivalry\u2019s popularity may reflect Canada’s acceptance of LGBTQ+ people, unlike many other countries. “Canada is a country where a lot of people from a lot of backgrounds live together, so it’s kind of a celebration of that. It’s a really solid message in view of the global context,” said Smith.<\/p>\n
Beyond the cottage\u00a0<\/p>\n
Away from the calm of Muskoka, other locations appearing in the series have also attracted waves of fans in the weeks since the\u00a0season ended.<\/a>\u00a0Although the series is set in Toronto and Montreal \u2013 Hollander breaks up with actress Rose Landry at Le Tambour Tavern; Landry later wears a\u00a0T-shirt with the logo of St-Viateur Bagel,<\/a>\u00a0causing recent sales to skyrocket \u2013 it was mostly filmed in Hamilton, about an hour’s drive from Toronto.<\/p>\n Devon Hogue of Tourism Hamilton said fan interest led to a\u00a0location guide on their blog<\/a>, highlighting the impact of screen tourism. “It is not every day we see something like this, but it’s good news for our city and our businesses,” Hogue said. Fans still can’t get enough; Heated Rivalry\u00a0location guides<\/a>\u00a0continue to\u00a0pop up<\/a>\u00a0on travel blogs.<\/p>\n More like this:<\/p>\n \u2022\u00a0How TV and film locations impact travel<\/a><\/p>\n \u2022\u00a0Will The White Lotus get France right?<\/a><\/p>\n \u2022\u00a0Where to find the real-life Middle-earth<\/a><\/p>\n