{"id":49283,"date":"2025-08-06T10:41:08","date_gmt":"2025-08-06T10:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/49283\/"},"modified":"2025-08-06T10:41:08","modified_gmt":"2025-08-06T10:41:08","slug":"robert-kraft-nfl-will-have-more-of-an-international-audience-with-espn-nfl-media-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/49283\/","title":{"rendered":"Robert Kraft: NFL will have more of an international audience with ESPN-NFL Media deal"},"content":{"rendered":"

Patriots owner Robert Kraft sees the deal that will make NFL Media part of ESPN and give the NFL 10 percent ownership of ESPN as another step toward the league\u2019s global growth ambitions.<\/p>\n

\u201cI think we\u2019ve hooked up with the best partners we can have,\u201d Kraft told NFL Network. \u201cThat will help expose us to more homes, more of an international audience<\/a>. Strategically, we have to grow our salary cap and can only do that by — if we want to keep labor peace, we have to grow our audience. This transaction helps us to do that.\u201d<\/p>\n

The NFL is about as popular as any sports league can get in the United States, which means NFL owners have increasingly looked overseas when considering how to grow their business. Kraft emphasized overseas growth when discussing the partnership with ESPN and its parent company, Disney.<\/p>\n

\u201cThis is a way for us to broaden our audience. We\u2019ve done so much,\u201d Kraft said. \u201cI don\u2019t think there\u2019s any company like Disney and ESPN in doing sports, all sports. We need to expose our product to more people and a greater variety of people. We\u2019re hooking up with the strongest sports amalgamation of sports product. We\u2019re giving them what I believe is the best content, and they\u2019re giving us the greatest operational company to grow our audience globally.\u201d<\/p>\n

The NFL is looking at steadily increasing the number of games played outside the United States, and potentially even putting a team or multiple teams in Europe, as it aims to become a significant TV draw in the rest of the world. With every deal the NFL makes, those global ambitions are front and center.<\/p>\n","protected":false},"excerpt":{"rendered":"Patriots owner Robert Kraft sees the deal that will make NFL Media part of ESPN and give the…\n","protected":false},"author":2,"featured_media":49284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[436],"tags":[49,48,514,82],"class_list":["post-49283","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-ca","tag-canada","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/49283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=49283"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/49283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/49284"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=49283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=49283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=49283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}