{"id":494685,"date":"2026-02-23T19:24:08","date_gmt":"2026-02-23T19:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/494685\/"},"modified":"2026-02-23T19:24:08","modified_gmt":"2026-02-23T19:24:08","slug":"new-assassins-creed-leadership-team-set-at-ubisoft","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/494685\/","title":{"rendered":"New ‘Assassin’s Creed’ Leadership Team Set at Ubisoft"},"content":{"rendered":"

\n\tUbisoft<\/a> has set three executives as the new leaders of its iconic \u201cAssassin\u2019s Creed\u201d video game franchise, including alums who oversaw work on beloved title \u201cAssassin\u2019s Creed IV: Black Flag.\u201d<\/p>\n

\n\tVantage Studios, the Ubisoft subsidiary that operates the \u201cAssassin\u2019s Creed,\u201d \u201cRainbow Six Siege\u201d and \u201cFar Cry\u201d franchises, has named Martin Schelling head of the \u201cAssassin\u2019s Creed\u201d brand. With this new title, Schelling will be responsible for overall strategy and long-term vision of the brand. Most recently, Schelling served as Ubisoft\u2019s chief production officer and oversaw development workflows across the company\u2019s portfolio. Schelling previously had leadership roles on \u201cAssassin\u2019s Creed\u201d titles including \u201cRevelations,\u201d \u201cBlack Flag,\u201d \u201cOrigins\u201d and \u201cValhalla.\u201d<\/p>\n

\n\tCreative director on both \u201cAssassin\u2019s Creed Origins\u201d and \u201cAssassin\u2019s Creed IV: Black Flag,\u201d Jean Guesdon has been appointed head of content for the franchise. Guesdon will oversee the Ubisoft brand\u2019s creative direction, support individual games and guide the future of \u201cAssassin\u2019s Creed\u201d \u201cwhile staying true to its core DNA.\u201d A veteran designer at Ubisoft, Guesdon\u2019s credits trace back to the original 2007 \u201cAssassin\u2019s Creed\u201d game. <\/p>\n

\n\tFran\u00e7ois de Billy has been set as the brand\u2019s head of production excellence, a title that Ubisoft\u2019s Vantage Studios says is is meant to \u201cstrengthen production practices and execution across the brand.\u201d Fran\u00e7ois was production director on both \u201cAssassin\u2019s Creed: Valhalla\u201d and \u201cAssassin\u2019s Creed: Origins.\u201d<\/p>\n

\n\tThe new trio will transition from their current roles over to the \u201cAssassin\u2019s Creed\u201d leadership team in the coming weeks to work alongside Andr\u00e9e-Anne Boisvert, producer for \u201cAssassin\u2019s Creed\u2019s\u201d cross-brand initiatives and head of technological excellence, and Lionel Hiller, vice president of brand and go-to-market strategy.<\/p>\n

\n\tThese appointments come on the heels of great change across Ubisoft, which is in the process of dividing up all of its teams into five \u201ccreative houses,\u201d one of them being Vantage Studios. This new model is being pioneered by Ubisoft CEO Yves Guillemot as part of the company\u2019s latest restructuring<\/a> of operations amid weak post-pandemic performance.<\/p>\n","protected":false},"excerpt":{"rendered":"Ubisoft has set three executives as the new leaders of its iconic \u201cAssassin\u2019s Creed\u201d video game franchise, including…\n","protected":false},"author":2,"featured_media":494686,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[99775,49,48,61,1012],"class_list":["post-494685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-assassins-creed","tag-ca","tag-canada","tag-technology","tag-ubisoft"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/494685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=494685"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/494685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/494686"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=494685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=494685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=494685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}