Sometimes, it\u2019s not just regular breastmilk they want \u2014 it\u2019s specifically colostrum<\/a>. The so-called golden milk.<\/p>\n \u201cColostrum is the first form of milk produced during late pregnancy and the first few days after birth,\u201d explained Erin Kenney<\/a>, MS, RD, digestive health specialist and founder of Nutrition Rewired. \u201cRich in antibodies and nutrients, it helps support a newborn\u2019s immune system and gut development.<\/p>\n Kenney adds that all female mammals produce colostrum, which is sometimes referred to as \u201cLiquid Gold\u201d because of its concentrated nutritional and immune benefits. And today, it\u2019s not just babies who want to get their hands on nature\u2019s superfood.\u00a0<\/p>\n What are colostrum supplements?<\/p>\n A colostrum craze is sweeping America, and human moms aren\u2019t the ones doing the making \u2014 or milking.<\/p>\n According to Kelly Candela,<\/a> a registered Dietitian Nutritionist and Functional Nutrition Coach at Parsely Health, most colostrum supplements<\/a> \u2014 including the celeb-backed ARMRA<\/a> brand \u2014 are made with bovine colostrum, from cows. A single jar retails between $109 and $119.<\/p>\n Candela explained that bovine colostrum supplements contain many of the same helpful components as human colostrum, such as immunoglobulins, growth factors and protective proteins.<\/p>\n \u201cThese compounds are what give colostrum its potential benefits for gut health, immune support, and recovery,\u201d Candela explained. \u201cThe strongest and most consistent evidence for bovine colostrum is in gut and immune health.\u201d<\/p>\n Thousands of brands have leaned into the colostrum market as demand surges<\/a>. In the last year, consumers in the US spent $19 million on colostrum supplements. SPINS<\/a> reported a 155% jump in products containing colostrum, marking it as the fastest-growing ingredient within the space.<\/p>\n Experts agree that the surge in popularity could be attributed to several factors, including new research into the benefits of colostrum and celebrity endorsements.<\/p>\n Colostrum Supplement Benefits<\/p>\n The science on colostrum is mixed, and many experts agree that more research is needed. However, some interesting data has emerged as researchers begin to look into its far-reaching benefits.<\/p>\n A 2022 review<\/a> found that colostrum can strengthen the gut lining and reduce intestinal permeability, aiding in digestive health and immune function. Additionally, a 2024 systematic review<\/a> found that colostrum supplementation decreased diarrhea frequency in 15 out of the 20 of the studies examined.<\/p>\n Colostrum has also been shown to lower the risk of upper respiratory infections (URTIs) in students and athletes. A randomized trial<\/a> with medical students \u2014 who could be at higher risk due to workload stress and exposure \u2014 found that colostrum supplements provided significant immune protection.<\/p>\n Much of the research<\/a> on colostrum has focused on sport. In terms of training and recovery, Colostrum also appears to help athletes maintain performance during demanding training periods. However, Candela points out that evidence for changes in muscle mass or body composition is more limited.<\/p>\n \u201cFor women specifically, there is some evidence that topical colostrum can help improve symptoms related to vaginal dryness,\u201d Candela added. \u201cBeyond that, the benefits of oral colostrum, including gut and immune support, appear to apply equally to both men and women.\u201d<\/p>\n Some brands also conduct their own studies on colostrum\u2019s benefits. Dual-arm clinical research<\/a> on ARMRA found that after 12 weeks, 86% of users experienced less bloating, 80% saw improvements in strength and lean muscle mass and 79% noticed thicker hair.<\/p>\n What should someone look for in a high-quality colostrum supplement?<\/p>\n Not all colostrum supplements are made the same, and with so many options on the market, it can be difficult for consumers to know where to start. Experts stress that users should consider the source of the colostrum and how it was processed.<\/p>\n \u201cARMRA uses a cold-chain biopotent technology that they say protects over 400 active compounds during the heating process,\u201d noted Katelyn Bedford<\/a>, a Holistic Nutritionist and founder of Wellness the Right Way.<\/p>\n Bedford explained that the proprietary, cold-chain process locks in the potent ingredients so users reap the full benefits. even if it\u2019s delivered in a smaller serving size. This is also why colostrum should not be mixed into hot liquids. High heat can denature critical proteins and antibodies.<\/p>\n Bedford also recommends looking for brands like ARMRA<\/a> that source from cows on grass-fed farms, colostrum with no hormones, antibodies or GMOs. ARMRA also removes casein from its colostrum, as it\u2019s the most common dairy allergen. This ensures a purer product while still maintaining its full spectrum of bioactive nutrients.<\/p>\n While most experts \u2014 including Bedford and Candela \u2014 agree that colostrum doesn\u2019t typically cause side effects<\/a>, it does contain lactose. For that reason, it should not be used by anyone with a true cow\u2019s milk protein allergy. For those who are lactose-intolerant, it could cause bloating.<\/p>\n \u201cColostrum isn\u2019t magic, but it is biologically active, and when a high-quality product is taken consistently, it can meaningfully support gut integrity and immune health, especially during periods of stress, illness risk or heavy training,\u201d concluded Candela.\u00a0<\/p>\n This article was written by Miska Salemann<\/a>, New York Post Commerce Writer\/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson\u2019s Blueprint Longevity Mix<\/a> to the viral Oura Ring<\/a> to Jennifer Aniston\u2019s favorite workout platform<\/a> \u2013 often with her adorable toddler by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.<\/p>\n","protected":false},"excerpt":{"rendered":"New York Post may be compensated and\/or receive an affiliate commission if you click or buy through our…\n","protected":false},"author":2,"featured_media":495506,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[33332,49,48,84,26126,395,18045,404,7340,406],"class_list":{"0":"post-495505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-breast-milk","9":"tag-ca","10":"tag-canada","11":"tag-health","12":"tag-health-and-wellness-products","13":"tag-nutrition","14":"tag-online-shopping","15":"tag-shopping","16":"tag-supplements","17":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/495505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=495505"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/495505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/495506"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=495505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=495505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=495505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Glass](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/colostrum-3.jpg\")
Vadym \u2013 stock.adobe.com<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/colostrum1.jpg\")
Sevendeman \u2013 stock.adobe.com<\/p>\n![\"ARMRA](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/02\/am.jpg\")
ARMRA<\/p>\n