{"id":498799,"date":"2026-02-25T15:26:08","date_gmt":"2026-02-25T15:26:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/498799\/"},"modified":"2026-02-25T15:26:08","modified_gmt":"2026-02-25T15:26:08","slug":"pirelli-continues-work-in-tennis-with-miami-open-sponsorship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/498799\/","title":{"rendered":"Pirelli continues work in tennis with Miami Open sponsorship"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Miami Open has signed Pirelli to a three-year sponsorship that will designate the Italian tire manufacturer a platinum sponsor of the tournament. Financial terms were not disclosed. Pirelli will have assets throughout the combined ATP Masters\/WTA 1000 tournament, including visibility on the LED signage and videoboards of its main show court and grandstand; web banners and social media content; on-site activation space; and access to premium suites.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \"><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/08\/ari-emanuel-launches-holding-company-housing-former-endeavor-assets\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/08\/ari-emanuel-launches-holding-company-housing-former-endeavor-assets\/\">MARI<\/a>, co-owner of the Miami Open with Hard Rock Stadium, handles partnerships for the event; Pirelli negotiated directly.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The 2026 Miami Open, held at Hard Rock Stadium, will run March 15-29. Its other platinum sponsors are PIF, Lacoste, Betway, Cadillac, Disney Cruise Line, Emirates, Stella Artois, CRMBonus, La Roche-Posay and DoorDash. Itau is its presenting sponsor.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">In sports sponsorship, Pirelli is best known for its motorsports work, including as F1\u2019s official tire partner since 2011, but it also added a multiyear deal with the Australian Open last year.<\/p>\n","protected":false},"excerpt":{"rendered":"The Miami Open has signed Pirelli to a three-year sponsorship that will designate the Italian tire manufacturer a&hellip;\n","protected":false},"author":2,"featured_media":498800,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[6733,49,48,175151,82,593,4306],"class_list":["post-498799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-atp","tag-ca","tag-canada","tag-hard-rock-stadium","tag-sports","tag-tennis","tag-wta"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/498799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=498799"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/498799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/498800"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=498799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=498799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=498799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}