{"id":500791,"date":"2026-02-26T12:37:13","date_gmt":"2026-02-26T12:37:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/500791\/"},"modified":"2026-02-26T12:37:13","modified_gmt":"2026-02-26T12:37:13","slug":"why-intacts-team-canada-sponsorship-matters-beyond-milano-cortina","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/500791\/","title":{"rendered":"Why Intact\u2019s Team Canada sponsorship matters beyond Milano\u2011Cortina"},"content":{"rendered":"<p>For Canada\u2019s insurance market, Intact\u2019s approach illustrates how a major P&amp;C carrier is using Olympic and elite\u2011sport partnerships not only for visibility, but as part of a broader strategy around brand positioning, community presence and stakeholder engagement. With three sponsored Olympians, deep roots in speed skating and a COC agreement that extends to LA 2028, Intact is signaling that sport will remain a core pillar of how it connects insurance, resilience and national identity in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"For Canada\u2019s insurance market, Intact\u2019s approach illustrates how a major P&amp;C carrier is using Olympic and elite\u2011sport partnerships&hellip;\n","protected":false},"author":2,"featured_media":500792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,48,200169,44,74436],"class_list":["post-500791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-ca","tag-canada","tag-intact-financial","tag-news","tag-winter-olympics"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/500791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=500791"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/500791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/500792"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=500791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=500791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=500791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}