{"id":501595,"date":"2026-02-26T21:01:08","date_gmt":"2026-02-26T21:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/501595\/"},"modified":"2026-02-26T21:01:08","modified_gmt":"2026-02-26T21:01:08","slug":"la-golf-ceo-explains-shock-bryson-dechambeau-split","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/501595\/","title":{"rendered":"LA Golf CEO explains shock Bryson DeChambeau split"},"content":{"rendered":"<p>\t\t\t\tWith the Masters on the horizon, the end of a high-profile relationship has led to more questions around Bryson DeChambeau\u2026<\/p>\n<p>Bryson DeChambeau will forever be a compelling figure in elite golf. <\/p>\n<p>Whether he\u2019s walking the fairways with the US president or contending for major championships, DeChambeau is seldom far from the spotlight. And that\u2019s exactly how he likes things. <\/p>\n<p>At a recent LIV Golf season preview event in Florida, TG asked DeChambeau how he deals with the constant scrutiny of a new \u2018Bryson story\u2019 circling the internet almost every day.<\/p>\n<p>\u201cYou create a more important, relevant story,\u201d he smiled. \u201cThat\u2019s ultimately what I focus on. So it\u2019s not about changing narratives or anything, it\u2019s just about continuing to have a massive impact.\u201d<\/p>\n<p>The latest fascinating DeChambeau tale concerns a surprise new equipment move. The burly Californian, famous for his unorthodox and entirely unique approach to his gear, has severed ties with <a href=\"https:\/\/www.todays-golfer.com\/news-and-events\/majors\/the-open-championship\/bryson-dechambeau-la-golf-announce-driver-collaboration-for-2025\/\" rel=\"nofollow noopener\" target=\"_blank\">his longtime equipment company<\/a> LA Golf.<\/p>\n<p>DeChambeau won both his US Open titles with LA Golf shafts in his clubs and has relied on the boutique brand to provide him with bespoke specifications to suit his outrageous swing speed. Last year, DeChambeau even began playing LA Golf iron heads with a distinctive bulge in a bid to gain extra forgiveness.<\/p>\n<p class=\"has-text-align-center\">Like this article? See more TG content in your feed!\u00a0<a href=\"https:\/\/www.google.com\/preferences\/source?q=todays-golfer.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Click here<\/a> to add Today\u2019s Golfer as a preferred source on Google.<\/p>\n<p>But that relationship is now over, as revealed by LA Golf\u2019s longtime owner and CEO Reed Dickens, in a <a href=\"https:\/\/golf.com\/gear\/bryson-dechambeau-la-golf-split\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">wide-ranging interview<\/a> with Golf.com\u2019s Michael Bamberger. Dickens explained that DeChambeau had pitched through a new intermediary to become the majority owner of LA Golf. That proved to be the final straw.<\/p>\n<p>\u201cBryson and I actually have some of the same tendencies, and I have nothing but respect for him,\u201d Dickens told Bamberger. \u201cBut he has this new consultant, a McKinsey-consulting type guy, and this guy says to me that Bryson is gonna walk unless he gets 51 percent. <\/p>\n<p>\u201cBryson\u2019s got two percent of the company. And I think the guy doesn\u2019t realize that he\u2019s dealing with a redneck. And I say, \u2018There\u2019s no path for that.\u2019 They played chicken with me, and now we\u2019re going to graciously part ways.\u201d<\/p>\n<p>Dickens continued: \u201cBryson needs someone serving him 24 hours a day, he needs somebody to build him his own clubs, and that\u2019s not scalable for us.\u201d<\/p>\n<p>DeChambeau\u2019s exit as an ambassador is just one of wholesale changes being made by LA Golf, with Dickens explaining that the company wants to evolve into a direct-to-consumer business for golfers Stateside. <\/p>\n<p>Meanwhile, Brett Falkoff, DeChambeau\u2019s longtime agent, confirmed that DeChambeau \u201cremains a customer\u201d of LA Golf \u201cand still has the shafts in his bag\u201d.<\/p>\n<p>But will that change before the <a href=\"https:\/\/www.todays-golfer.com\/news-and-events\/majors\/the-masters\/\" rel=\"nofollow noopener\" target=\"_blank\">Masters<\/a> in April? Which equipment manufacturer will he align with next?<\/p>\n<p>DeChambeau, as he always does, will keep everyone guessing. <\/p>\n","protected":false},"excerpt":{"rendered":"With the Masters on the horizon, the end of a high-profile relationship has led to more questions around&hellip;\n","protected":false},"author":2,"featured_media":501596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,82],"class_list":["post-501595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/501595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=501595"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/501595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/501596"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=501595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=501595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=501595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}