{"id":503727,"date":"2026-02-27T20:09:08","date_gmt":"2026-02-27T20:09:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/503727\/"},"modified":"2026-02-27T20:09:08","modified_gmt":"2026-02-27T20:09:08","slug":"daytona-500-boosts-nascars-gaming-efforts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/503727\/","title":{"rendered":"Daytona 500 boosts NASCAR\u2019s gaming efforts"},"content":{"rendered":"<p class=\"c-paragraph sections-technology \">The Daytona 500 on Feb. 15 saw a viewership bounce for NASCAR, and per the governing body, the Cup Series season-opening race provided a bounce for <a href=\"https:\/\/www.sportsbusinessjournal.com\/sb-blogs\/newsletter-gaming\/2025\/10\/24\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/sb-blogs\/newsletter-gaming\/2025\/10\/24\/\">its video game efforts<\/a> as well in <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/24\/how-nascar-is-facing-the-reality-of-what-it-means-to-launch-a-game-in-2025\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/24\/how-nascar-is-facing-the-reality-of-what-it-means-to-launch-a-game-in-2025\/\">NASCAR 25<\/a>, eNASCAR and Roblox\u2019s Driving Empire. <\/p>\n<p class=\"c-paragraph sections-technology \">Driving Empire\u2019s NASCAR World Daytona 500 update saw:<\/p>\n<p>3.65 million visits and 1.2 million unique players, with 375,000 daily active players (70% higher than the normal average). When it comes to car selections, 864,000 players picked vehicles from OEM manufactures in the race, with RAM leading at 32% share (Roblox and trucks must be a winning formula).Players spent 120,000 hours with NASCAR gaming content, with 338,000 races finished over 2.6 million miles. <\/p>\n<p class=\"c-paragraph sections-technology \">NASCAR 25\u2019s Daytona 500 update rundown:<\/p>\n<p>While the race may have been at Daytona, the most played track since the game\u2019s October launch is Talladega with 249,000 races.Daytona did see a spike, with more than 9,000 races from players during the four-day event window. The most popular driver has been William Byron, with Cleetus McFarland (BTW, a fantastic name for a racer) eighth. If you combined Connor Zilisch\u2019s Cup and Xfinity series numbers, he\u2019d be fourth.<\/p>\n<p class=\"c-paragraph sections-technology \">eNASCAR performance from Daytona 500:<\/p>\n<p>The Coca-Cola iRacing series saw about 1,300 drivers compete over 37 splits, with its highest viewership ever (68% higher than last season).The College Series saw a record 491 racers from more than 300 colleges, with 134,000 laps completed over the event. <\/p>\n","protected":false},"excerpt":{"rendered":"The Daytona 500 on Feb. 15 saw a viewership bounce for NASCAR, and per the governing body, the&hellip;\n","protected":false},"author":2,"featured_media":503728,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,874,634,82],"class_list":["post-503727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-gaming","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/503727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=503727"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/503727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/503728"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=503727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=503727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=503727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}